What are the responsibilities and job description for the Product Marketing Lead position at First Base?
About the role
Firstbase.io is on a mission to build an "All-In-One Company OS" to enable global founders to launch, operate, and grow their businesses using Firstbase's suite of products.
We are looking for a
Product Marketing Lead
to take full responsibility for our inbound marketing strategies and product positioning including social media, landing pages, blogs, and lead generation.
This person will work in partnership with the Business Lead and lead the execution of testing strategies to grow product revenue with the internal customer base and new prospects.
About
Firstbase.io
Firstbase.io is building an all-in-one Company OS to help define how founders across the globe launch, manage, and grow their businesses.
More than twenty thousand founders from over 180 countries have used our incorporation product, Firstbase Start, to launch their startups. For many founders, "firstbase.io" has become what they type into their address bars when considering incorporating a business.
We are backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.
Why you should join?
Firstbase is much more than just incorporation. Our team is dedicated to building products & solving some of the startups' hardest problems, with particular focus on : Democratizing access to financial infrastructureAutomating tasks every founder faces when running a businessMaking tools and resources more accessible to everyone, everywhereBuilding integrated solutions for founders and removing frictionDelivering opportunities to traditionally overlooked founders and companiesDemocratizing access to knowledgeJoin us on a mission to help more companies succeed!
Who are we looking for?
We are looking for risk-takers with diverse experience who can provide fearless feedback.You will have the following duties :
Work with business lead to come up with a strategy for customer growth, acquisition, and retention;Create insightful and knowledge-packed content to attract and engage our target personas across multiple channels such as blogs, web and landing pages, social media, and emails;Measure and optimize the content marketing campaigns across various channels;Manage the acquisition funnel;Enable the growth & adoption of Firstbase.io's products within our existing user base and external channels;Assist with product launches and sales structuring for the strategy to identify market needs and customer personas in different industries;Aggregate and vet user feedback to drive meaningful recommendations and insights for the business lead.You should meet the following requirements :
4 years of experience as a Product Marketing Manager, Performance Marketing, or Growth Marketing;Are an excellent writer and a native English speaker;Experience in Tech B2B Marketing is highly required;Excellent communication skills : collaborate effectively across internal teams and with external partners;High integrity and a customer-first mentality;Analytical background : you can investigate and understand data to drive action and results;Have worked with a marketing automation system in the past (Hubspot, Salesforce, or similar);Self-starter mindset.Some perks you might enjoy :
Competitive salary & equityWe lean on some of the best market data to ensure that we offer the most competitive compensation.
Hybrid work environmentWe work both remotely & from our offices in New York City in São Paulo - optimizing for collaboration while providing flexibility to team members.
21 days of PTO birthday offWe offer flexibility to allow people to relax and recharge whenever they need it.
Build your ideal work setupWe understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase.
Health benefitsFirstbase offers health insurance reimbursements to both US and international employees
Learning & developmentWe provide a stipend together with resources to help people grow and develop in their careers.
Amazing annual bonuses
Every team at Firstbase has a bonus structure which usually accounts for 10% of OTE.
If you think you're unqualified or don't meet all the requirements for this role, we encourage you to still apply. We celebrate diverse candidates, adjacent experiences, and simply put, good people who want to build great things. If that's you, then we'd love to meet.