Digital Marketing Specialist

Why work for First Federal Bank? 

Our company culture is driven by our desire to serve our members and communities, something we have done for over 100 years. Along with doing meaningful work, enjoy perks and benefits that come along with being part of Idaho’s only mutual bank – no stockholders or majority owners, just our account members!

Eligible First Federal Bank employees receive paid vacation, sick leave, and holidays; health insurance, dental insurance, and vision insurance; 401(K) retirement; educational assistance; life insurance; and long-term disability insurance.

Employees also receive paid community service hours and can participate in our Pay-It-Forward program to give back to the communities we serve. In addition, the First Federal Foundation has provided over $1.4 million to local non-profits since 2003. For a meaningful job and to be part of a community-focused team, as well as much more, apply today at www.bankfirstfed.com/careers.

Essential Duties and Responsibilities

• Creates and executes annual social media strategic planning and engagement efforts including the development and implementation of a monthly social media calendar.
• Provides leadership and direction to other Bank users on social media, especially employees with professional pages (i.e., loan officers).
• Helps to develop content for social media, the Bank website, and other digital outlets to include taking photos, shooting, and producing video and assisting with graphic design when needed.
• Writes, edits, and publishes content and copy (including press releases) for multiple digital marketing and communications channels.
• Responds to online reviews, questions, and feedback in a professional manner.
• Measures and reports on the performance of social media and digital strategies.
• Manages the Bank’s website including routine maintenance, updates, content changes and landing page creation.
• Oversee the maintenance and publishing of online Bank profiles.
• Leads external digital advertising campaigns including social media, retargeting, display, SEO, and SEM.
• Identifies digital trends and optimizes advertising spend and performance based on insights.
• Brainstorm and execute new and creative digital growth strategies.
• Produces, provides, and presents reoccurring reports to leadership and others regarding social media and digital marketing efforts.
• Takes and edits new hire photos, event photos and videos as needed.

Non-Essential Duties and Responsibilities

• Collaborate with Marketing staff to help develop marketing and communication campaigns.
• Work with the department staff to optimize and grow digital presence.

Qualifications Required

(Required education may be satisfied by experience and/or working knowledge)

A Bachelor’s degree in Marketing or a 2-year college degree of a specialized course of study with course material related to the duties in the Job Summary. 3 years of experience in marketing, communications and/or sales for a business, including professional social media involvement or experience. A background in content creation or creatively inclined.

Physical Requirements and Working Conditions

Sitting for extended periods of time, requires close visual acuity and the ability to work and operate computer applications and equipment including copy machine, telephone, scanner, or other basic business equipment. Some nights and weekend work are required.

Qualifications Preferred

A Bachelor’s degree and 5 years of professional experience in marketing, communications, and social media. Past work in social media strategy development and management. Working knowledge of digital advertising including social media, retargeting, SEM and SEO strategies, and display ads. Understanding of Google Analytics and other digital advertising reporting platforms., Proficiency in creative and graphic design software programs including Premier Pro, After Effects, and Illustrator. Photography and videography experience. A working knowledge of banking products and services is preferred.