What are the responsibilities and job description for the Email Journey Developer position at First Horizon?
Location: Onsite in Memphis, TN or Charlotte, NC
Summary
First Horizon Bank is seeking an experienced Salesforce Marketing Cloud Journey Developer to drive the development and optimization of our digital marketing campaigns across all lines of business. This person will collaborate with cross-functional teams to design, develop and implement solutions to meet business requirements and optimize customer engagement.
Specific Responsibilities Include:
- Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform across
- Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources and APIs
- Build and maintain employee-driven email/distributed marketing efforts as an extension of the corporate email process
- Maintain email domain expertise; keep up with email marketing trends, industry and competitor trends, changes/enhancements to email platforms, etc.
- Manage external relationships with agencies, email platforms, technology vendors, etc.
- Comfort in testing and learning methodology across different formats and disciplines
- Manage relationship with Legal, Risk and Compliance to monitor and maintain program compliance with industry regulations and firm policies
- Generate reports and provide insights for business partners on key metrics and success of each deliverable
- Banking and Financial Services: Domain knowledge related to consumer and commercial banking, customer journeys, customer experience (CX)
Skills & Experience:
- Bachelor’s degree or equivalent experience preferred
- 2-5 years of work experience in email marketing required
- Deep understanding of Salesforce Marketing Cloud, specifically journey building and data extensions
- Comfortable with email-adjacent technology, such as Litmus
- Must understand and embrace the importance of the quality and accuracy of data and information received by our customers and banking partners
- Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions
- Work experience in Financial Services or highly regulated industry a plus
- Located in the Southeast, with location in Memphis or Charlotte preferred
About Us
First Horizon Corp. (NYSE: FHN), with $82.6 billion in assets as of September 30, 2024, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.
Benefit Highlights
• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Corporate Diversity Commitment:
We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.
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