What are the responsibilities and job description for the Marketing Director position at First Priority Services?
Overview
We are seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive our brand's growth and visibility. The ideal candidate will possess a strong background in various marketing disciplines, including digital marketing, content creation, and performance analysis. This role requires a strategic thinker who can develop and implement effective marketing strategies that align with our business goals.
Experience in the architecture, interior design, engineering, or construction industry is required.
Duties
- Develop and execute comprehensive marketing strategies to enhance brand awareness and market share.
- Oversee the creation of engaging content across multiple platforms, including websites, social media, email campaigns, and blogs.
- Manage the marketing budget effectively to maximize ROI on all campaigns.
- Lead the team in conducting market research to identify trends, customer needs, and competitive landscape.
- Implement SEO best practices to improve organic search rankings and website traffic.
- Utilize Adobe Creative Suite for designing promotional materials and visual content.
- Drive social media marketing efforts to increase engagement and follower growth across platforms.
- Oversee email marketing initiatives, ensuring effective segmentation and targeting for maximum impact.
- Implement marketing automation tools to streamline processes and enhance campaign effectiveness.
- Analyze performance metrics to evaluate the success of marketing initiatives and adjust strategies accordingly.
Requirements
- Proven experience in a senior marketing role with a track record of successful campaign management.
- Strong knowledge of budgeting principles and financial management within a marketing context.
- Proficiency in Adobe Creative Suite for design purposes is preferred.
- Extensive experience in content marketing, including copywriting skills for various formats.
- Familiarity with SEO techniques and best practices for improving online visibility.
- Experience with social media marketing strategies across major platforms (Facebook, Instagram, LinkedIn, etc.).
- Knowledge of email marketing strategies, including automation tools and analytics.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, both written and verbal, with a keen eye for detail.
- A bachelor's degree in Marketing, Business Administration, or a related field is preferred.
Join us as we elevate our brand presence through innovative marketing strategies!
Job Type: Full-time
Pay: $105,000.00 - $130,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Day shift
Work Location: In person
Salary : $105,000 - $130,000
