What are the responsibilities and job description for the Marketing Director Position position at First State Building & Design?
Company Overview
At First State Building & Design, we pride ourselves on delivering exceptional results and exceeding customer expectations.
As a leading remodeling company, we provide full design and build services for both exteriors and interiors. Our fast-paced environment requires a strong Marketing Director to lead the marketing division.
We're seeking an experienced and dynamic Marketing Director to join our team. If you're a strategic thinker with a passion for innovative marketing that drives exceptional results and measurable business growth, we want to hear from you.
Responsibilities
The ideal candidate will have extensive experience in developing and implementing comprehensive marketing strategies to create awareness of the company's business activities and brand. They will supervise the marketing department, providing guidance and feedback to marketing professionals.
The successful candidate will be responsible for designing and implementing marketing strategies for products and services that comply with current company standards. They will plan and execute campaigns for product and service promotions, lead generation, and more.
Additionally, they will conduct market research to stay abreast of trends and competitor marketing movements. They will analyze sales numbers in comparison to the marketing budget to determine profit margins and campaign effectiveness.
The Marketing Director will also be responsible for building brand awareness and positioning and developing promotions. They will set, control, and manage the marketing budget, allocating resources to various projects.
They will collaborate with other company leadership positions to make high-level decisions regarding the direction of the company. They will work with both sales departments to develop successful strategies and campaigns that retain current clients and attract new customers.
Requirements
We require a Bachelor's degree in Marketing, Business Administration, Communications, or a related field. The ideal candidate will have minimum of 7 years of proven experience as a Marketing Director or similar leadership role and in digital marketing.
Direct experience in home renovation industry is a plus. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and advertising campaigns is also essential.
Solid knowledge of marketing and web analytics tools (i.e., Google Adwords, Google Analytics, NetInsight, SEMRush, etc.) is required. Experience in setting up and optimizing PPC campaigns on all major search engines is also necessary.
The ideal candidate should be adept at leveraging data-driven insights to optimize SEO, PPC, content marketing, social media campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate leading to customer acquisition.
They should have excellent leadership, communication, and interpersonal skills. A strategic mindset with strong analytical, problem-solving, and project management skills is also essential.
What We Offer
We offer competitive salary ranging from $110,000.00 to $120,000.00 per year. Additionally, we provide benefits such as 401K, contribution towards health insurance, paid holidays, paid vacation, and paid personal and sick days.
We're looking for someone who is passionate about innovative marketing and is committed to driving exceptional results and measurable business growth. If you're ready to roll up your sleeves, take the lead, and take on a new challenge with a dynamic company, we want to hear from you.
Salary : $110,000 - $120,000
