Digital Marketing Content Manager

Objective

Firstrust Bank is seeking a dynamic Content Marketing Manager to join our Digital Marketing Team. In this role, you will play a key part in amplifying Firstrust Bank’s brand awareness and growing its online presence through effective digital marketing content strategies. The ideal candidate will have a strong background in website and social media marketing, with a focus on driving digital channel traffic and engagement growth across various digital channels.

As the Digital Marketing Content Manager, you will be responsible for managing Firstrust Bank’s and its 3 subsidiaries websites, ensuring they are fully optimized for campaign and new business conversion (marketing funnel), user experience, functionality, responsiveness, search engine optimization (SEO) and accessibility (ADA). Your experience in platforms like Webflow, along with proficiency in HTML, CSS, and analytics tools such as Google Analytics and Google Data Studio, will be critical to the role. You will collaborate closely with both the marketing and IT teams to ensure the website aligns with business objectives and meets the needs of our customers.

In addition, you will oversee the creation and management of content for the Firstrust Bank blog, social media, and digital advertising channels, ensuring consistent brand voice, messaging, conversion performance and engagement across platforms. This includes developing and curating content that resonates with our audience while driving traffic, leads, and brand loyalty.

You will also work closely with the digital marketing team to ensure content marketing efforts are integrated into broader cross-channel marketing campaigns, ensuring cohesive and consistent messaging across web, email, social media, online banking and digital advertising platforms.

Firstrust Bank is an Affirmative Action Contractor and is an Equal Opportunity Employer.

Minority/Female/Disabled/Veteran

Responsibilities/Duties

• Provides strategic digital marketing strategy and responsibility across the enterprise, including website, digital, social media, and analytics.
• Develops, designs, and builds digital content across marketing channels for websites, emails, blogs, digital advertising, video, and social media, either individually, through agency support, or some combination.
• Oversees the day-to-day administration of websites using Webflow, including regularly update website content to reflect current products, services, promotions, and announcements. Utilize HTML, CSS, and Webflow’s design tools to develop and refine web pages, ensuring they are visually appealing and user-friendly.
• Implements Search Engine Optimization (SEO) best practices to improve search rankings and increase website traffic. Regularly monitor and update SEO elements (meta tags, keywords, alt text, etc.).
• Provides reporting and analytics to optimize website and content channel performance including investments made in media and SEO.
• Regularly reviews and improves the website and online user experience to enhance customer satisfaction and accessibility.
• Oversee the ongoing social media content calendars, ensuring timely, engaging, and brand-aligned content across all platforms. Develop and curate posts that drive engagement, increase brand awareness, and foster community interaction. Monitor performance metrics and adjust strategies as needed to maximize reach and effectiveness, while staying updated on social media trends and best practices. E.g. Facebook, Instagram, Linkedin, YouTube, X, and TikTok.
• Monitors and responds to social media engagement and online review platforms, ensuring professional responsiveness and maintaining brand standards.
• Cross team collaboration and external agency teams to create social media campaigns, website landing pages for marketing campaigns, test website functionality, and troubleshoot issues.
• Ensures all content marketing complies with legal, regulatory, and internal brand guidelines.

Essential Functions

• While performing the essential functions of this position, the employee is subject to sedentary work for extended periods of time. Some amount of mobility in order to attend in-person meetings across two office locations is necessary.   The employee must be able to use computer and office equipment and communicate and exchange information to internal and external customers.  

• Digital/mobile marketing first approach

Knowledge - Skills & Abilities

• 3 year’s digital marketing at financial services company, or ecommerce B2B or B2C Company.
• 3 years of experience managing and optimizing website performance, experience with Webflow and website content management systems such as Wordpress, Joomla, Drupal, Sitecore, or others.
• Proficiency in HTML and CSS and understanding of SEO principles and best practices.
• 3 year’s of experience with Google Analytics and Google Data Studio or similar analytics platforms.
• 3 years of experience working directly with business stakeholders
• Strong presentation and communication skills across all key stakeholders, including Sr Leaders, business partners and marketing team members