Director of Marketing & Business Development

About Five Star Home Services LLC

Five Star Home Services is a network of top-rated home services companies located throughout Greater Dayton, Greater Columbus, and Greater Cincinnati. We offer affordable plumbing, heating, air conditioning, air quality, and electrical services at fair and competitive prices. We have a team of master plumbers, HVAC technicians, and master electricians available around the clock with emergency repair services throughout our three major metro areas.

We're seeking a highly creative and results-driven Director of Marketing and Business Development to lead our marketing initiatives and drive business growth. In addition to leading a team of 8-10 people, this key executive will oversee all marketing strategies, manage social media channels, and drive the customer experience while ensuring brand-alignment across all platforms. As the Director, you will also take charge of web development initiatives, execute innovative advertising strategies, and play a central role in lead generation and cross-departmental collaboration. If you're a visionary leader with a passion for marketing excellence and business development, we invite you to apply.

Key Responsibilities

• Creative Leadership: Lead the creative direction for marketing materials and campaigns, ensuring they align with brand identity and appeal to target audiences.
• Non-Traditional Advertising: Implement and explore innovative, non-traditional marketing strategies to drive brand awareness and customer engagement.
• Lead Generation: Take full responsibility for lead generation efforts, driving new opportunities and converting them into long-term customers.
• Social Media Management: Oversee and manage all company social media accounts, ensuring engagement and alignment with overall brand goals.
• Director to Consumer Experience: Drive a seamless and engaging customer journey, ensuring that all touchpoints with the company are positive, consistent, and memorable.
• Campaign Creation: Effectively create and manage Marketing Campaigns that resonate with our target audience, while highlighting our company’s core values and passion for the people we serve.
• Customer & Business Relations: Build and maintain strong relationships with both new and existing customers, while actively reviewing data to identify additional areas/opportunities to grow the business.
• Web Development Oversight: Lead and collaborate with the web development team to maintain and enhance the company website, ensuring optimal user experience and functionality.
• Mass Communication Expertise: Utilize tools and platforms to manage and execute mass text and email campaigns to effectively reach our target audience.
• Team Leadership: Manage a team of 8-10 direct reports, providing guidance, mentorship, and performance evaluations to foster a high-performance culture.
• Cross-Department Collaboration: Communicate effectively across departments to ensure alignment and maintain strong working relationships.
  
  

Qualifications

• 5-7 years of Marketing experience with a minimum of 3 years in a Director/VP role.
• Proficiency in social media management, mass texting/emails, campaign development, and web development oversight.
• Able to provide specific data/metrics that speak to success in Marketing-specific ROI’s and lead generation.
• Independent thinker and creative visionary who has the ability to successfully implement innovative strategies.
• Excellent communication, organizational, and leadership skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing needs.
• Proven experience in managing teams and cross-departmental collaboration.