What are the responsibilities and job description for the Marketing Manager position at Fives North American Combustion, Inc.?
At Fives, we all have a part to play in achieving our common mission. Your role will be :
- Developing strategies : Have a firm understanding of the goals of the company and its subsidiaries and create campaigns that will help achieve those goals. Develop a keen understanding of the FivesNA target markets, craft specific messages and determine the most effective means of delivering those messages to the decision makers of our global customer base.
- Implementation strategies : Once a strategy is approved, put it into action. Develop timelines, assignments, tasks, and ensure that the strategy is implemented on time.
- Content Creation and Management : Oversee the creation of high-quality content, including technical articles, case studies, whitepapers, videos, and other assets, ensuring content aligns with the brand and appeals to target audiences.
- Digital Marketing : Manage and execute digital marketing efforts including SEO / SEM, email campaigns, social media, and website updates, optimizing these channels to improve reach and engagement.
- Brand Management : Enhance brand awareness within target markets and ensure all marketing materials (literature,
- PPTX files, trade show speeches, etc.) consistently reflect our brand identity and values.
- Market Research : Conduct market research to understand customer needs, monitor industry trends, and gather competitive intelligence to adapt strategies accordingly.
- Analytics and Reporting : Track and analyze marketing metrics, ROI, and KPIs to measure the success of marketing campaigns, providing insights and making data-driven recommendations for optimization.
- Collaboration : Work closely with sales, engineering, and leadership teams to align marketing efforts with business objectives and customer needs.
- Event Coordination : Plan and coordinate trade shows, webinars, industry conferences, and other events to increase brand exposure and connect with potential clients.
- e-Commerce Website : Actively participate and be responsible for the creation of content pages and maintenance of the pages for the new Sana e-Commerce website.
If this is you, come join us!