Marketing Manager - Flag Nor Fail

Marketing Manager - Flag Nor Fail

Does This Sound Like You?

• You're a seasoned digital marketing professional with a passion for crafting and executing impactful campaigns.
• Managing and optimizing paid online media campaigns across various channels is where you thrive.
• You're a self-starter with a strong work ethic, dedicated to achieving and surpassing KPI goals.
• Collaboration is second nature to you, and you excel in cross-functional teamwork.
• Your analytical skills are top-notch, and you have a keen eye for project management.
• Working in a fast-paced, ever-changing environment is where you thrive.

Role Summary & Our A-Player Defined:

As the Marketing Manager at Flag Nor Fail, you'll be a key player in analyzing, executing and deploying branded campaigns.

Responsibilities:

• Digital Marketing Strategy:
  • Develop and execute comprehensive digital marketing strategies aligning with Flag Nor Fail’s objectives and brand vision.
• Email Marketing:
  • Manage and optimize all outbound email marketing, both on a campaign level and automated flows.
• Shopify Management:
  • Manage Shopify backend and logistics. Work with web developers on web optimizations to improve usability and performance of our ecommerce platform.
• Campaign Management:
  • Manage and optimize organic and paid online media campaigns across various channels, meeting and surpassing KPI goals.
• Social Media Management:
  • Oversee social media platforms abdnd campaigns. Provide valuable analysis and insights to creative team to help optimize brand performance and content strategy.
• Integrated Campaigns:
  • Lead the development and management of integrated digital media campaigns, ensuring cohesion with overall marketing strategies.
• Data Analysis:
  • Analyze campaign performance data, providing actionable insights, regular reporting, and recommendations for continuous improvement.
• Collaboration:
  • Collaborate with cross-functional teams to ensure a consistent and effective brand message across all marketing channels.
• Budget Oversight:
  • Oversee media spend, ensuring accurate planning, forecasting, and reporting for all digital campaigns.
• Market Research:
  • Conduct market research, staying updated on industry trends to inform future campaign development and marketing strategies.
• A/B Testing:
  • Lead A/B testing initiatives to optimize campaign performance and ROI.
• Creative Guidance:
  • Provide guidance on creative best practices for digital advertising, ensuring alignment with brand standards and campaign objectives.

Requirements:

• Comprehensive hands-on experience managing a Shopify Plus store.
• 5 years of experience in digital media planning/buying and strategic marketing roles.
• Strong work ethic, attention to detail, and excellent analytical, communication, and project management skills.
• Ability to thrive in a fast-paced and ever-changing environment.
• Collaborative mindset with a focus on cross-functional teamwork.
• Proficiency in using digital marketing tools and third-party data providers.
• Currently live, or are willing to relocate to the Flathead Valley, Montana

Results:

• Drive significant improvements in digital marketing performance, measured by decreased CPL and CPC, increased impressions, and enhanced lead quality.
• Deliver a positive ROI on ad spend, contributing directly to Flag Nor Fail’s bottom line.
• Implement and refine digital marketing strategies to bolster Flag Nor Fail’s overall marketing initiatives and brand presence in the market.
• Be an example for continuous improvement and innovation within the marketing team, enhancing overall team morale and performance.

Additional Details:

Location: On-site in Kalispell, Montana
Schedule: Full-time, Monday – Friday
Portfolio Required: Applications without proof of portfolio(s) will NOT be considered.
Salary starts at $75,000 annually (scalable depending on skill)