What are the responsibilities and job description for the Digital Marketing Specialist position at Fleet Feet?
Overview
Digital Marketing Specialist
will gain hands-on experience in copywriting, SEO, content creation, e-commerce merchandising, and other digital marketing strategies. They will support ongoing initiatives while contributing fresh ideas to drive continued growth. This position offers an exciting opportunity to be part of a motivated and creative team dedicated to expanding our online presence.
This role is a full-time summer position with the potential to transition into part-time work during the academic year or beyond.
We believe
Running Changes Everything . If you believe that, too, we want to talk. With more than 270 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it's a privilege to serve and to deliver unmatched service and support when outfitting every customer. We like to keep things high-spirited, fast-paced and fun, wearing more than a few hats and stepping in to help out wherever it's needed. We run together to solve problems, reach goals, encourage others and champion our brand. We are always in pursuit of hardworking people to join our quest and bring our core values to life.
Responsibilities
SEO : Optimize website content, including product descriptions and articles, for improved search engine rankingsMonitor and analyze website performance metrics to track SEO progress and identify areas for improvementConduct keyword research and analysis to identify opportunities for organic search trafficContent Creation :
Write engaging and informative copy and product descriptionsCollaborate with the design team to create visually appealing content when necessaryData Analysis :
Utilize analytics tools to track website traffic, user behavior, and campaign performanceAnalyze data using Google Analytics, Google Search Consol,e and other SEO tools to identify trends, opportunities, and areas for improvementCreate data-driven reports to inform marketing strategiesQualifications
Currently enrolled in a college or university graduate program, preferably pursuing a degree in marketing, communications, business, or a related fieldStrong interest in digital marketing, SEO, and content creation; previous digital marketing experience preferredExcellent written and verbal communication skillsProficiency in Google Docs, Google Sheets, and other Google Workspace productsFamiliarity with SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, Semrush, etc)Ability to work independently and as part of a teamStrong attention to detail and organizational skillsA passion for learning and staying up-to-date with the latest digital marketing trendsPerks :
High energy and fun atmosphereTraining and advancement opportunities within the Fleet Feet brandExciting professional development opportunities, including a mentorship program, talent development initiatives, employee resource groups, a monthly learning opportunities on diverse topics.Robust benefits package (medical, dental, vision, FSA, HSA, Employee Assistance Program, and more)401(k) Retirement Plan for all part and full-time employees (Age 21 ) with 4% employer matching and immediate vesting (company-owned stores)Community involvement and community service activitiesTraining Program and Product DiscountsPassionate team members
We are an equal opportunity employer and believe having diverse teams in which everyone brings their whole self to Fleet Feet is key to our success. We welcome people of different backgrounds, experiences, abilities and perspectives. That is why we value diversity and inclusion in our hiring practices, our culture, and our engagement with the community. Learn more about our Diversity, Equity and Inclusion initiatives.
Additional Requirements :
Position requires occasional moving around with light (1-10lbs.) carrying, lifting, pushing or pulling. The position needs to occasionally move about inside the office to access files, office equipment, etc. The position is mostly sedentary and requires the employee to have close visual acuity to perform job requirements. The position requires frequent communication with team members and repetitive motion with the hands, wrists and / or fingers while constantly utilizing a computer. This position is located within an office environment and is not substantially exposed to adverse environmental conditions.
Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.
