Director of Marketing

Experience:

Education: Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is highly desirable.

Skills:

The Fletcher Business Group is the leading manufacturer and distributor of equipment and consumables that are used across the picture framing, glass, hardware, woodworking, and signage end markets. The Company provides Engineered solutions for cutting, joining, hanging and automation. The company is poised to grow inorganically via future acquisitions creating additional opportunities. We are currently hiring an experienced Marketing Director to work in the East Berlin, CT office.

Job Overview:

We are seeking an experienced and visionary Director of Marketing to lead our marketing department and drive strategic initiatives that enhance brand presence, foster product development, and optimize channel management. The ideal candidate will have a strong background in advertising and promotions, a keen understanding of market dynamics, and a proven track record in brand building. This executive role requires a dynamic leader who can inspire teams, cultivate relationships, and drive results in a fast-paced environment.
Key Responsibilities:

Strategic Leadership:

• Develop and execute a comprehensive marketing strategy that aligns with the company's business objectives and enhances brand equity.
• Provide leadership and direction to the marketing team, fostering a culture of creativity, innovation, and accountability.

Advertising and Promotions:

• Oversee the development and implementation of integrated marketing campaigns across multiple channels (digital, print, social media, etc.) to drive brand awareness and customer engagement.
• Analyze campaign performance and ROI, making data-driven adjustments to optimize effectiveness.

Product Development:

• Collaborate with cross-functional teams (product development, sales, and R&D) to identify market opportunities and drive new product initiatives from concept to launch.
• Conduct market research to understand customer needs and preferences, translating insights into actionable marketing strategies.

Channel Management:

• Develop and manage strategic partnerships and distribution channels to maximize product reach and customer acquisition.
• Monitor and assess channel performance, implementing strategies to enhance efficiency and effectiveness.

Brand Building:

• Establish and maintain a strong brand identity and positioning in the marketplace, ensuring consistency across all marketing initiatives.
• Lead brand storytelling efforts to create compelling narratives that resonate with target audiences and strengthen brand loyalty.

Team Development:

• Mentor and develop marketing staff, fostering professional growth and ensuring alignment with company goals.
• Promote collaboration within the marketing team and across other departments to drive integrated marketing efforts.

Budget Management:

• Manage the marketing budget, ensuring optimal allocation of resources to achieve strategic objectives while maintaining fiscal responsibility.
• Provide regular reports and updates to the executive team regarding marketing performance, initiatives, and budget status.

Market Analysis and Reporting:

• Stay informed about industry trends, competitive landscape, and emerging technologies to inform strategic decision-making.
• Prepare and present insights and recommendations to the executive team based on market analysis.

Required Experience and Qualifications:

• BA, Master preferred, in Marketing or Business administration
• Minimum of 10 years of progressive experience in marketing, with at least 5 years in a leadership role (preferably as a Director or similar).
• Proven experience in advertising, promotions, product development, channel management, and brand building.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Demonstrated ability to lead and inspire a diverse team, fostering a culture of collaboration and innovation.
• Proficient in marketing automation tools, CRM systems, and digital marketing platforms.
• Successful track record in a marketing director role
• 5 Years in a Director role
• Excellent leadership, communication, and decision-making skills
• Experience utilizing various marketing tools.
• Proven ability to plan and manage budgets
• Degree in Marketing

Fletcher Business Group Objectives of this role

• Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products
• Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts
• Directs and implements the organizations advertising and promotional activities.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Product Management and enhancements
• Oversight of the e-commerce process and managing of accounts
• Identifies new market segments that will benefit from company products.
• Prepares effective advertising campaigns based on market research.
• Maintains knowledge on emerging products and services.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecasts, drafts, implements, and oversees the departments operating budget.
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
• Knowledge about current market trends.
• Utilize Social Media, search engine optimization, and other tactics to promote a company’s products or services.
• Work well under pressure, flexibility, and meet deadlines.

Responsibilities

• Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
• Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis

Job Type: Full-time

Pay: $110,441.00 - $123,706.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Marketing management: 5 years (Required)
• Marketing Leadership: 5 years (Required)

Ability to Relocate:

• East Berlin, CT 06023: Relocate before starting work (Required)

Work Location: In person

Salary : $110,441 - $123,706