Marketing Specialist

Description

About FlexShopper

FlexShopper, LLC, a wholly owned subsidiary of FlexShopper, Inc. (Nasdaq: FPAY) is a financial and technology company that provides brand name durable goods to consumers on a lease-to-own (LTO) basis through its ecommerce marketplace (www.FlexShopper.com) and LTO payment method. FlexShopper also provides LTO technology platforms to retailers and e-tailers to enter into transactions with consumers who want to obtain durable goods, but do not have the available cash or credit.

At FlexShopper, we believe in treating our consumers fairly and with respect. Our diverse and inclusive team believes in working hard together while enjoying a balanced work-life experience. FlexShopper headquarters is located in beautiful Boca Raton, Florida, Teams enjoy an accessible, fun, and fast-paced onsite work environment, where we feel comfortable collaborating with colleagues at all levels of the #FlexFam. We're creative and dedicated self-starters who are happy to be a part of a growing innovative FinTech company.

Our benefits package includes competitive compensation, health insurance, vision, dental, and 401k with 100% employer match up to 4%* with immediate vesting after 90 days. Our Paid Time Off plan provides 7 days after only 6 months of service and 3 weeks of PTO after just 1 year! We also offer optional disability and life insurance, pet insurance, EAP resources, flexible work arrangements, frequent rewards and recognition activities, a casual dress code, free gourmet coffee/tea and snacks in the break room and company subsidized gym memberships.

Position Summary:We are hiring a Marketing Specialist to join our team. This position is responsible forimplementing effective marketing strategies to promote FlexShopper. They will report directly tothe Marketing Manager and assist them with several tasks including but not limited to: managingmarketing campaigns via social media, email and digital advertisements, project management,and coordinating/working with outside agencies on multiple projects. We are looking for apassionate self-starter who thrives in a fast-paced environment and is looking to learn and growtheir career.

Essential Duties and Responsibilities:

The Marketing Specialist will coordinate both marketing campaign and merchandising activity.

• Implement, and track marketing programs such as email, social media, or digital
• campaigns, and events
• Brainstorm and develop ideas for creative marketing campaigns
• Collaborate with other internal teams (e.g. e-commerce and creative team) to
• develop and monitor strategic marketing initiatives
• Analyze and report on the performance and efficiency of campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Write, proofread, and edit creative and technical content across different mediums
• Work with external agencies and vendors to execute marketing programs

Education, Experience and Technical Skills:

• Bachelor’s degree in marketing or Communications preferred.
• 2-5 years of experience in marketing. Preferably in the direct-to-consumer or home goods space.
• Minimum of 2 years of experience with SEO and managing Google and Social Ads, Display and Connected TV are a plus.
• Strong knowledge of various marketing and analytical software such as Klaviyo, Google Analytics, and Content Management Systems
• Experience with social media channels including Instagram, Facebook, Twitter, LinkedIn, YouTube, and others.
• Excellent analytical skills and a knack for data analysis.

Qualifications

Qualifications for Marketing Specialist:

• Proficient in Microsoft Office Suite (Word, Excel, Outlook), Adobe Creative Suite, and Canva.
• Basic knowledge of HTML and CSS is a plus.
• Strong written and verbal communication skills.
• Skilled in writing and editing content with attention to detail.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Highly organized and detail oriented.
• Solid foundation in digital marketing principles and social media strategy
• Ability to take direction and understand the brand image.
• Results-driven and able to work with the cross-function teams to achieve sales.

Notifications and Disclaimers:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required to perform the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The duties and responsibilities described in this document are not a comprehensive list. The scope of the job may change, and additional tasks may be assigned as necessitated by business demands.

Physical Requirements:

Individuals may need to sit or stand for prolonged periods working on a computer. The role may require you to walk, primarily on a level surface, for periods during the day. The job may also require reaching above shoulder heights, below waist or lifting up to 15 pounds to file documents or store materials throughout the day.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. For the most part ambient room temperatures, lighting and traditional office equipment as found in a typical office environment.

EEO Statement:

FlexShopper is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.