What are the responsibilities and job description for the Head of Marketing position at Flock Homes?
About the Company
There are 17 million Americans who own rental property. Most don't want to be landlords anymore, but selling isn't a good option. Why? You'd lose income and appreciation, trigger tax liabilities, kick out your tenants, have to fix up the house - the list goes on! Flock is here to help.
Flock is building the retirement solution for landlords. We've created the first tech-driven 721 Exchange to help individual rental property owners seamlessly convert their real estate into passively owned shares in a professionally managed portfolio of homes. Some people call it the UPREIT; we call it "The People's REIT."
In a traditional property sale, the transaction marks an end to the buyer / seller relationship - not so with Flock. When owners contribute their real estate to Flock's portfolio, a new journey begins : one that has been carefully crafted to both relieve their pain points and provide tangible benefits for years to come. It's a better way to sell and a better way to own real estate.
We're fortunate to be backed by a great group of venture capital firms, including Andreessen Horowitz, Human Capital, Susa Ventures, Box Group, and Primary Venture Partners, as well as a large network of strategic investors, including 1Sharpe Ventures, Redwood Trust (NYSE : RWT), Fred Tuomi (former CEO of Invitation Homes), and Eric Wu (former CEO of Opendoor).
About the Role
Flock is hiring a Head of Marketing to join our dynamic and fast-growing team. In this role, you will define and execute Flock's marketing strategy, aligning it with our business objectives to drive growth and brand recognition. Your primary responsibility will be to develop and nurture a strong, cohesive brand identity across all touchpoints, ensuring consistency and deep connection with our target audience.
This position focuses on strategic execution and measurable outcomes. Experience in marketing, particularly in financial services or real estate industries, is highly preferred. You'll be empowered with the resources, team, and tools needed to elevate Flock's marketing efforts and help scale the business.
What You'll Do :
- Define and execute Flock's marketing strategy, aligning it with the company's business goals
- Develop and nurture a cohesive brand identity across all touchpoints, ensuring consistency and resonance with target audiences
- Drive the creation of a robust inbound sales pipeline, leveraging financial services product marketing expertise to optimize messaging and lead generation
- Cultivate Flock's market credibility and reputation
- Foster cross-functional collaboration with sales, product, engineering, and executive leadership to drive transformative success
Requirements
Even if you don't meet 100% of the qualifications, we recommend applying to the role!
Location : NYC, SF, or Denver
Compensation : The annual salary for this role is $180K-$250K, with target equity and benefits (including medical, dental, vision, and 401(k).
Salary : $180,000 - $250,000
