What are the responsibilities and job description for the Social Media Creator / Manager position at Florida Flyers Flight Academy, Inc.?
About the Social Media Specialist Position
Our company is seeking a creative, motivated social media maestro to join our team. Working as our Social Media Specialist, you’ll be responsible for developing a social media strategy to increase our online branding and interacting with current and potential clients through these platforms.
This is NOT a remote position!
Social Media Specialist Responsibilities
- Develop and execute social media campaigns for various platforms, including Instagram, Facebook, Twitter, and others
- Create and share engaging daily content, including text, images, and videos that promote the company’s brand
- Ensure current social media strategy aligns with company goals and values
- Measure the success of social media campaigns using KPIs
- Stay on top of current social media trends and evaluate how the company can best participate
- Monitor client engagement and interact with clients on social media posts
- Moderate user-generated content for appropriateness
- Collaborate with other departments to ensure content is informative and appealing
- Create editorial calendars and syndication schedules
Social Media Specialist Requirements
- BA/BS in marketing, communications, or a related field
- Proven work experience as a Social Media Specialist, including experience with Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others
- Knowledge of Search Engine Optimization and Google Analytics
- Experience with HubSpot, HootSuite, or similar social media management tools
- Strong creative mindset
- Superb organizational and multitasking skills
- Proficient with Microsoft Office and graphic design programs, such as Adobe Photoshop
- Excellent written communication and copywriting skills
- Knowledge of multiple online marketing channels
