Regional Sales Manager, Southeast Region

Summary:

Essential Duties & Responsibilities:The Regional Sales Manager, Southeast Region leads the execution of FFP’s sales initiatives within an assigned regional geography as a key member of the Foodservice team. The ideal candidate develops and implements an annual region plan to acquire new customers in targeted segments, grow the existing customer base, and develop the distributor network to maximize market reach for FFP’s foodservice products. The region manager is enterprising, results-oriented, operates as an owner with a “one team” approach, and is highly collaborative with internal as well as external business partners to achieve success.

Core duties and responsibilities include the following. Other duties may be assigned.Current region geography:

• Utilizing current industry trends and insights to develop an annual business plan aimed at increasing market penetration as well as growth objectives.
• Delivering effective sales presentations as well as product demonstrations to secure new business as well as achieve annual volume, profit objectives, and KPI’s for the assigned region.
• Cultivating strong relationships with key customers and distributors across all functional areas (sales, category management, purchasing, beverage department), collaborating on joint annual go-to-market plans, and conducting regular business reviews.
• Negotiating performance-based customer agreements to foster long-term partnership growth.
• Executing national and account-specific programs within the region.
• Implementing pricing actions with all customers and distributors.
• Managing travel & entertainment expenses within assigned budget.
• Providing timely, accurate sales forecasts and reporting through corporate systems.
• Staying informed of competitive activities. Keeping senior management informed of new product launches or other initiatives that could impact sales.
• Traveling throughout assigned region to conduct new business sales calls, customer retention visits, and distributor engagements.
• Leading objective-driven customer and internal meetings with clear agendas and comprehensive post-meeting recaps with full ownership of meeting outcomes.
• Completing timely and complete customer follow ups, assigned projects, and deliverables.
• Maintaining expert knowledge of all company products as well as displing, demonstrating, and training customers/distributors using product samples and/or equipment.
• Effectively leading, training, influencing, and driving results with an indirect broker network.

Education, Skills & Experience:

• Education: bachelor’s degree, or equivalent experience
• 5 years of proven success in foodservice sales and distribution; dispensed beverage sales is a plus.
• Established network of relationships with foodservice distributors, multi-unit, and large leverage operators in the restaurant as well as convenience store segments.
• Demonstrated proficiency in complex sales negotiations.
• Strong interpersonal, verbal, and written communication skills.
• Mastery of organization, presentation, and planning skills.
• Proven track record of consistently achieving annual sales objectives.
• Demonstrated experience thriving in a fast-growing business environment where skills/abilities were stretched.
• Entrepreneurial mindset with adept problem-solving skills and the ability to leverage available resources independently, using available resources with minimal direction.
• Proven ability to achieve results through influence without direct management responsibility.
• Proficient in use of Microsoft Office Suite software including Outlook, Word, Excel, and PowerPoint as well as CRM (preferably Salesforce)
• Ability to travel up to 40% of the time, including overnight stays.
• Successful completion of background check and proof of a valid state-issued driver’s license and vehicle insurance.
• This role does not include relocation assistance. Candidates must reside within 50 miles of a major airport within the assigned region territory (Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee).