What are the responsibilities and job description for the Digital Marketing and Social Media Specialist position at Flour Bakery + Cafe?
Benefits:
- 401(k)
- 401(k) matching
- Company parties
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Digital Marketing and Social Media Specialist - Flour Bakery
For over 20 years Flour’s goal has been to make everyone’s day sweeter through amazing food and warm welcoming service. The Flour team is committed to making sure you leave happier than when you walked in. We are seeking an experienced and dynamic social media specialist to join our marketing team in a full-time capacity to implement social media strategy to increase brand awareness, drive engagement, and help visually tell the Flour story through compelling beautiful content. This role will also oversee key facets of our digital footprint - the website and online reputation management - ensuring these platforms not only the Mom test but contribute meaningfully to the success of our marketing strategy.
For over 20 years Flour’s goal has been to make everyone’s day sweeter through amazing food and warm welcoming service. The Flour team is committed to making sure you leave happier than when you walked in. We are seeking an experienced and dynamic social media specialist to join our marketing team in a full-time capacity to implement social media strategy to increase brand awareness, drive engagement, and help visually tell the Flour story through compelling beautiful content. This role will also oversee key facets of our digital footprint - the website and online reputation management - ensuring these platforms not only the Mom test but contribute meaningfully to the success of our marketing strategy.
The ideal candidate has an eye for capturing photo video content, is a skilled photo editor and stays on top of the latest social media technology and trends, and finds joy in connecting with their Flour teammates and our community. This person…
- …is eager to learn, open to feedback, and committed to continuous improvement
- …is creative and has a proven track record with successful instagram and tik tok campaigns; portfolio preferred
- …is analytical, able to compile and synthesize campaign analytics
- …values operating as part of a team
- …has extraordinary attention to detail
- …is able to organize multiple projects in a fast-paced environment and turn projects around quickly to meet tight deadlines
- …is looking for a foot in the door to learn hospitality marketing from ground up
- …has experience with digital analytics tools
- …has strong writing, editing, and communication skills
- …has experience with Adobe Creative Cloud
- …has a bachelor’s degree, preferably in communication, marketing or graphic design; or equivalent experience
- …has 18-24 months of relevant experience
Essential Duties Responsibilities:
- Launch Flour on Tik Tok
- Create, edit, curate and schedule all photography video content for Flour social media in line with strategic marketing goals
- Manage a social media calendar for all Flour social media
- Manage targeted paid ads via Meta and Google
- Monitor social media channels for industry trends and best practices
- Assist in the development and management of influencer marketing strategies
- Present and analyze key metrics on post performance and suggest strategy modifications as necessary
- Assist in the maintenance of Flour’s website including basic updates and our holiday pre-order program
- Monitor website functionality, traffic, and performance
- Monitor and respond to reviews, comments, and messages across social media and online reputation platforms to foster positive relationships and nurture our online community
- Other duties may be assigned
Compensation:
- The starting wage for this position is $25 per hour plus benefits, with the opportunity to increase to $30 per hour at six months of service based on a performance review
- Laptop provided
Additional Information:
Flour offers a fantastic work environment, an unparalleled commitment to training to make you a better team member (plus all the pastries you can eat)! We offer benefits such as health/dental/vision insurance, 401k with a generous match, paid vacation/sick time, and a great staff meal policy. We offer a real commitment to growth – both in your skill/knowledge and growing into more senior positions if that is an interest of yours!
Salary : $25
