Digital Marketing Specialist II

Summary:The Digital Marketing Specialist II is a member of the Marketing Team and reports to the Director of Marketing. The Marketing Team aims to find, reach, grow, and drive as many qualified customers to Instrumart as possible. This role involves implementing various Digital Marketingpractices, including paid search, display advertising, remarketing, custom content creation via blog posts, social media, and search engine optimization. Essential KSA’s (Knowledge, Skills, Abilities) Search Engine Marketing Develop Pay-Per-Click (PPC) Campaigns to drive relevant traffic to appropriate pages onwww.instrumart.com.  Conduct quarterly Brand Review meetings with the Engineering Sales team to review product line performance Maintain and monitor ROAS bids, impression share, conversions, quality score, and otherimportant account metrics  Monitor and analyze account performance in search, display, remarketing, and video campaigns Research and develop keyword sets for each new product  Write and design compelling text and image ads Search Engine Optimization Work closely with E-Commerce Team and Engineering Teams to enhance product landing pages via keyword optimization Identify and implement strategies for increasing relevant organic site traffic Create custom content for Instrumart.com via blog posts and application notes Social Media Contribute to building the Instrumart brand by managing Instrumart’s social media profiles on Facebook, Twitter, Linked In, and YouTube Create, plan, coordinate, and execute Instrumart’s social media strategyMaintain Instrumart’s social media calendar, gathering and creating custom content for daily posts via a platform tool like Hootsuite.com Required Skills 3-6 years of experience in SEM and SEO strategies Bachelor’s Degree in a related field Experience: Proficient in search engine algorithms and advertising bidding strategies withGoogle Adwords, Google Analytics, and Google Merchant Center, including priorexperience with Adwords and Analytics certifications  Experience in managing and optimizing moderate to large-scale Google Advertisingaccounts, including automated bidding and machine learning  Exceptional quantitative skills and aptitude, including advanced Excel skills and otherreporting tools like Google Data Studio High levels of self-motivation and personal initiative Strong interpersonal and verbal communication skills  Strong written communication skills  Excellent organizational skills and the ability to handle competing priorities Work AtmosphereThe Marketing Specialist works in a typical office environment, with a clean setting andclimate-controlled temperature. The office has significant exposure to natural light. Substantialtime spent at a desk, sitting, and making repetitive motions through computer work.