What are the responsibilities and job description for the Senior Digital Advertising Strategist Job at Fluency, Inc. in Burlington position at Fluency, Inc.?
Team Overview :
At Fluency, we come together under two shared passions that drive our culture : the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.
Job Summary :
An Advertising Engineer is a highly technical digital advertising expert who also possesses the ability to navigate strategic, business-level interactions. Serving as the main point of contact between Fluency and its Clients, Advertising Engineers are integral in delivering our unique world-class client experience.
Our commitment to value-driven client service begins with the prioritization of Ideation, Creativity, Relationships, and Strategy. As such, Advertising Engineers curate the Fluency experience by supporting internal stakeholders through the onboarding of new clients, structuring and managing key client stakeholder relationships, and proactively implementing Fluency value propositions at every level of the client business. The Advertising Engineer will also drive the client’s business goals, solve for operational challenges leveraging the Fluency platform, and identify additional opportunities to maximize Fluency’s impact on their business.
Advertising Engineers must possess a hybrid skill-set that includes both operational and executional competencies. Operational competencies include, but are not limited to, the ability to nurture relationships with stakeholders up to the C-suite, management of key projects / timelines, business strategy conversations, and cross-organizational collaboration. From an executional perspective, the Advertising Engineer is capable of building, managing, analyzing, and optimizing our client’s digital marketing campaigns (Search, Social, Display) to deliver campaign performance at scale.
External Role Duties :
- Support the Advertising Architect in client onboardings.
- Own post-onboarding client relationships at all levels within your client’s organization.
- Help clients refine various complex advertising strategies via our platform capabilities.
- Deeply understand your client’s business, financial, and operational profiles.
- Identify, recommend, and support opportunities for client growth and improvement, including strategy, performance, and business efficiency.
- Provide expert Fluency consultation and train users on how to leverage the Fluency platform (tactically operationally).
- Leverage the Fluency platform to execute advertising and analyze performance, while also proposing and executing improvements across various advertising channels.
- Conduct and lead strategy calls, weekly syncs, ongoing training, and QBRs with clients.
- Potential travel once per quarter.
Internal Role Duties :
Required Experience :
Fluency is headquartered in Vermont. This position is remote US based . If local, you have the option to go into the office.
Fluency provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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