What are the responsibilities and job description for the Marketing Analytics Manager position at Flybridge Staffing?
Flybridge Staffing is currently seeking a hands-on Marketing Analytics Manager for a client in the Boca Raton area. (* NO 3rd party agency or H1B) This person will lead a team of analysts and oversee the collection, analysis, and interpretation of data related to performance marketing campaigns. This role plays a critical role in driving projected forecasting, data-driven decision-making, optimizing marketing strategies, and improving overall campaign performance.
Experience required:
- BA degree, preferably in Math, Statistics, Economics, Data Science or a related degree with analytics and quantitative emphasis
- Experience with performance marketing data sources and tools such as Google Analytics, Google Ads, Google Tag Manager, and Google Data Studio.
- Experience with data visualization / BI reporting tools such as PowerBI (preferred) or Tableau to support the creation of actionable analytics.
- Experience in data management through the utilization of programmatic languages such as SQL, Excel, and/or graphical interfaces through marketing specific technology.
- Good project management skills, to guide both point-in-time and ongoing data quality improvement projects.
- Strong technical writing skills, documentation abilities, and ability to create process flowcharts through Vizio
- Experience managing large datasets in different formats such as Excel, Access, SQL database, online sources, data warehouses, etc. is highly desired.
- Experience with business intelligence, ETL, and data visualization platforms such as PowerBI (Preferred), Tableau, Domo, etc.
Responsibilities:
- This person will provide data insights to internal and external stakeholders to help achieve marketing goals and objectives.
- Conduct market research, assessing a specific geolocation’s relevant data metrics used for identifying market opportunity. Present findings and projections in an actionable report to leadership and stakeholders.
- Coordination with the BI team to develop, implement and manage marketing analytics.
- Work with internal stakeholders to understand data sources, processes and KPIs, and campaign strategies to build Dashboards and reports to track outcomes.
- Responsible for marketing campaign planning and forecasts. Including scenario planning against potential risks, setting and tracking projected goals.
- Help Identify KPIs including CPM, CPC, CPE, CPA, ROI, etc.
- Work with IT and Agency partners to manage/maintain Power BI, Google Analytics (GA360 / GA4), Salesforce, MS SQL Data Warehouse, and Email Analytics as necessary.
- Gather, analyze, and validate new data sources, as well as maintain existing data sources to ensure accurate reporting.
If your background aligns with the above details and you would like to learn more, please also send your resume to jobs@flybridgestaffing.com or on our website, www.flybridgestaffing.com and one of our recruiters will be in touch with you ASAP.
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