Marketing Analytics Manager

General Description : This role works closely with the Sr. Director of Marketing Analytics developing statistical methods for data analytics, propensity and product recommender machine learning models and manages data analytical projects. This role inspires innovation and adoption of advanced analytical solutions while leading a team of marketing analysts. Analyzing data produced by various marketing programs and campaigns, the Manager better understands customer behavior, future growth and optimizes marketing programs with the goal of increasing ROI. This role requires a combination of advanced analytical skills, knowledge of machine learning techniques, online retail analytics and strong business acumen to clearly articulate ideas and provide insights that drive continued success.

Core Duties and Responsibilities :

• Lead, mentor and direct the work of marketing analysts : support development of direct reports; provide opportunities for analysts to take ownership of initiatives; provide coaching and guidance to ensure goals are met and output meets quality standards.
• Ensure analytical work supporting DTC and Wholesale marketing initiatives is completed per project plans and timelines.
• Meet with business stakeholders, develop relationships, understand objectives, needs and strategic direction.
• Support DTC, Wholesale and marketing stakeholders as a thought partner using data and analysis assisting in strategy development, audience targeting and identifying growth opportunities.
• Manage effective working relationships with business intelligence, DTC, Wholesale, marketing and other business units as needed to ensure the most relevant ideas and techniques are implemented.
• Communicate to technical and non-technical audiences, build business cases and translate analytical results into usable learnings and actions.
• Query data from various datasets, identify insights and effectively communicate results to executive management and business stakeholders in a visually appealing way.
• Support the measurement of DTC, Wholesale and marketing programs, perform campaign response analysis to quantify results to measure and optimize marketing performance; analyze metrics to identify cause-effect relationships between actions and financial outcomes to achieve defined business objectives.
• Identify and quantify opportunities to improve KPI’s through information gathering and analysis.
• Use datamining tools and techniques along with incorporating machine learning models within the analytic processes transforming data into insights.
• Create insights, detailed analyses, experiment design and measurement for various business objectives.
• Document processes and procedures for all analytical projects.
• 2 onsite days per week is an essential function of this position.
• Additional duties as assigned.

Position Requirements :