What are the responsibilities and job description for the Content Strategy position at FM?
Job Title: Content Strategy and Production Lead
Spearhead FM's global content strategy and production efforts by leading a centralized content operation, driving the strategy for all content and thought leadership initiatives.
Key Responsibilities:
- Develop and execute a comprehensive, cutting-edge content strategy that aligns with FM's global marketing goals and corporate objectives
- Collaborate with cross-functional teams to ensure content meets business needs and engages target audiences
- Lead the concepting, creation, and production of best-in-class multimedia content (videos, podcasts, infographics, immersive web experiences, social media content, white papers, webinars, etc.) ensuring consistency in brand messaging and quality
- Oversee the content production process from concept to delivery, managing workflows, budgets, and schedules
- Coach content contributors, interviewees, spokespeople, and team members to ensure best-in-class content creation and that we deliver on objectives
- Oversee a team of editors, writers, producers, and external vendors, providing guidance and mentorship to ensure professional growth
- Monitor and manage workflows, budgets, and schedules
- Lead the assignment and delegation of tasks as required to agencies, creative team members, graphic designers, photographers, copywriters, production companies, and freelance staff, who work together to create and efficiently deliver high-quality content for FM
- Ensure the team's adoption, utilization, and optimization of project management tools to ensure transparency for management, colleagues, and internal partners; timely delivery of campaign elements; and effective deployment of internal and external resources
- Stay updated with industry trends and technological advancements to ensure FM's content remains relevant and innovative
- Employ SEO best practices with all content creation
Requirements:
- Bachelor's degree in journalism, communications, or related field
- Masters degree in journalism preferred
- 10 years of relevant work experience
- 5 years management experience with vendors/clients
- Proven experience in television news, journalism, and corporate content creation
Preferred Skills:
- Storytelling skills with the ability to create engaging multimedia content
- Experience in concept development, storyboarding, script writing, and managing creative processes
- Project management skills with the ability to handle multiple projects simultaneously
- Proficiency in content management systems, video production tools, and social media platforms
- Comfortable using AI tools as a job aid
- Experience overseeing a team of creative and technical employees
- Strong leadership, problem-solving, and team management skills
- Ability to build consensus across disciplines
- Excellent communication and interpersonal skills
- Ability to deliver high-quality content under short deadlines
- Strong editing skills and attention to detail
