What are the responsibilities and job description for the Marketing Director-Long Term Care position at Focused Post Acute Care Partners?
Job Details
Job Location: Focused Care at Gilmer - Gilmer, TX
Salary Range: Undisclosed
Job Category: Marketing
Description
QUALIFICATIONS:
- Bachelor's Degree of Business Administration or nursing, or equivalent experience and knowledge preferred.
- Good communication, negotiation, and public relations skills.
- Professional sales experience, preferably in the health care industry.
- Demonstrate a history of positive sales results.
- Ability to market and deal tactfully with customers, referral sources, and the community.
- Valid driver's license with the maintenance of a good driving record and an automobile that is insured in accordance with state.
- Self-directed with the ability to work with little supervision.
- Must be computer literate (MS Office); compliance with accepted professional standards and practices.
ESSENTIAL FUNCTIONS:
- Generate appropriate referrals.
- Meet growth and development targets and actively establish and maintain market acceptance.
- Marketing with patient care team is encouraged. Build the team to be used as a selling point.
- Maintain standards of high-quality customer service and show respect to all customers, both internal and external.
- Establish and maintain professional relationships with key physicians, nursing home administrators DON's, hospital personnel, etc.
- Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary projections.
- Employ marketing and promotional initiatives as directed.
- Monitor and report cost-effectiveness of marketing efforts.
- Provide educational in-services to accounts on a regular basis. Become a resource for the customer and the community.
- Effectively implement a territory management system. Strategically re-assess the territory on an on-going basis and adjust plans and actions accordingly.
- Identify opportunities for additional or improved services to address unmet customer needs.
- Convey information regarding referral sources and how they want to be communicated with to the team.
- Admissions should always be appropriate for hospice care, and informed consent must be obtained.
- Present thorough, detailed, and individualized reports to DON/Staff after an admission.
- Participate in evening/weekend call for admissions as required, in a competent and responsive manner.
- Assure for compliance with local, state, and federal laws, Medicare regulations, and established personnel policies and procedures .
PHYSICAL REQUIREMENTS:
Have the ability to safely perform movements such as pushing, pulling, lifting, bending, kneeling, reaching and lifting up to 50 pounds with or without reasonable accommodations
WORK SCHEDULE:
As assigned, including some weekends, evenings and holidays; non-exempt position
AA/EEO/M/F/D/V
Qualifications
