What are the responsibilities and job description for the Campaign Manager position at FocusKPI Inc.?
As the campaign manager to help drive end-to-end campaigns and increase demand for their Enterprise and Cross-sell motions. Your role will be to build and execute the B2B demand generation strategy working alongside sales and product marketing and other internal teams. If you get excited about building and launching new businesses by partnering with teams, you'll love it here!
Team is looking for a lead generation machine. You thrive in funnel analytics and speak in acronyms like MQL, SQL, ROI, and conversion rates. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses.
Work Location: Remote: anywhere in the USA
Duration: 6-7 months contract
Pay Range: $65/hr to $73/hr
Responsibilities:
- Manage macro and micro segmentation to deliver more targeted and relevant messaging to improve engagement and conversion
- Partner closely with fellow demand generation experts, product marketing to ensure proper messaging, timing and execution of one-off and always on marketing campaigns across email, web personalization, advertising, content syndication
- Understand client's products and customer journeys and how to successfully market and engage their key targets and personas
- Expand their distribution footprint beyond owned channels like blog, email, and social through testing and experimentation
- Account based marketing: Use the latest in account based marketing technology to run multi-channel campaigns targeting the client’s largest customers
- Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role
- Leverage marketing automation tools and related technology integrations to increase demand
- 5-7 years of experience in B2B demand generation
- Extensive experience implementing enterprise programs and processes
- Extensive demand generation skills
- Understanding and experience working with high-touch sales motions
- Comprehensive understanding of enterprise lead generation standard methodologies and industry trends
- Ability to pull reports and analyze data, feel comfortable with excel and tableau (analytical ability to run and build reporting)
- Experience with sales funnel
- Ability to create campaign analysis and share with cross functional stakeholders
- A passion for metrics. You live for the data and use it to guide your programs and spend
- Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC Marketo a big plus)
- Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams
- The desire to roll up your sleeves and do the dirty work to get the job done
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
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Salary : $65 - $73
