What are the responsibilities and job description for the Social Media Associate, Home position at Food52?
Description
Ensure you read the information regarding this opportunity thoroughly before making an application.Our family of brands is comprised of Schoolhouse, the lighting, home furnishings, and lifestyle brand based in Portland, Oregon; Food52, the community-driven cooking and home company, based in Brooklyn, New York; and Dansk, the heritage home brand founded in 1954.Food52Food52 is a next-generation cooking and home company, named one of the World's Most Innovative Companies by Fast Company, with a monthly reach of more than 25 million people. Food52 challenges the models of traditional media and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and that food is the center of a well-lived life. Food52 inspires, informs, and supports its engaged community with recipes, videos, podcasts, events, and a curated selection of well designed, high-quality products.ABOUT THE ROLEThe Social Media Associate, Home plays a pivotal role in driving engagement and expanding the online presence of our Home vertical. With a primary focus on platforms like Instagram, TikTok, Pinterest, YouTube Shorts, and beyond, this role requires a creative individual who can connect with home enthusiasts and bring Food52's home-related content to life. You will be tasked with curating and producing compelling content—from ideation to execution—while also maintaining an authentic, relatable presence. Your ability to strategically navigate social media trends and algorithms will be key in expanding our brand’s reach, while your creative skills will ensure that content stands out in a crowded digital landscape. You’ll be responsible for producing content that resonates with both current and prospective customers, managing cross-platform strategies, and engaging with our passionate community.KEY RESPONSIBILITIESPlatform Expertise :
Stay at the forefront of social media trends, platform updates, and algorithm changes across platforms like Instagram, TikTok, Pinterest, YouTube Shorts, and others.Content Creation :
Lead the creation of engaging content that reflects the Food52 home brand, from styling and shooting captivating images and videos to crafting compelling captions and editing finished materials.Content Scheduling and Posting :
Maintain an up-to-date content calendar, ensuring posts are scheduled at optimal times for maximum visibility and engagement across all platforms.Cross-Platform Management :
Design and implement platform-specific content strategies that effectively reach and engage unique audiences across different social media channels.Analytics and Reporting :
Track the success of social media campaigns, content performance, and engagement metrics using analytics tools.Community Engagement :
Foster meaningful connections with our audience by responding to comments, messages, and mentions.Campaign Support :
Collaborate with the marketing and creative teams to support larger marketing campaigns.Product Integration :
Seamlessly integrate new products and features into social media content.Whitelisting / Boosting Content :
Manage and optimize paid social media efforts by whitelisting and boosting top-performing content.Brand Partnership Execution :
Work closely with the brand partnership team to execute social media strategies for brand collaborations and sponsored content.Brand Representation :
Serve as an ambassador for the Food52 Home brand.Collaboration and Teamwork :
Partner with editorial, creative, and marketing teams to develop cohesive social media campaigns.Event Content Coverage :
Represent Food52 at events, capturing on-the-ground content.QUALIFICATIONS2 years of experience managing social media for lifestyle, home, or e-commerce brands.Expertise in understanding the nuances of social platforms.Strong organizational and time management skills.Skilled in filming and capturing content using an iPhone and / or other cameras.Experience with video editing tools.Proficiency in using tools to track social media performance.Solid experience with design and content creation software.A vibrant personality with an ability to connect with an audience.A creative, trend-savvy mindset.Enthusiasm for working in a dynamic, fast-paced environment.Previous experience working on brand partnerships is a plus.Must be able to provide a portfolio or link to examples of past work.COMPENSATIONThe target pay range for this role is between $60,000 to $70,000.This is an exempt role.This role is eligible to participate in our annual bonus program.WORKING AT FOOD52Food52 is committed to providing our team with a competitive benefits package. Some of our benefits include : Health benefits (medical, dental, and vision)Unlimited paid time offMonthly fitness reimbursementCitibike (NYC) or BikeTown (PDX) company-sponsored annual membershipGenerous employee discount across our brand portfolio401KFSA / HSAEEO STATEMENTFood52 is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members.
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Salary : $60,000 - $70,000
