What are the responsibilities and job description for the Marketing Manager position at Foothills Marine?
Description
Foothills Marine is a family owned boat dealership in Morganton, NC. The dealership is a nationally recognized sales leader for Skeeter, Nitro, Phoenix, Tracker, Tidewater, Sportsman, Godfrey, SunTracker, Regency, Tahoe, Mako, and more.
If you are a highly motivated marketing professional who is passionate about boating, we may have a place for you. We operate at a very fast pace in a quaint, slower paced community in the beautiful foothills of NC.
We utilize a team approach to offering the very best customer service in the industry. We are in search of our next marketing team member to help achieve next level goals.
Learn more about working at Foothills Marine by following this link: https://youtu.be/5ySrLkuHqDk?si=WV_flTWPUgc5eKlX
Key responsibilities:
- Strategic planning: Developing comprehensive marketing plans aligned with business goals, including target audience identification, positioning, and messaging.
- Campaign execution: Designing and implementing marketing campaigns across various channels like digital, social media, print, and events to generate leads and drive sales.
- Market research: Conducting market analysis to understand customer behavior, competitor landscape, and emerging trends to inform marketing decisions.
- Budget management: Overseeing and allocating marketing budget effectively across different campaigns and initiatives.
- Brand management: Protecting and enhancing the company's brand image through consistent messaging and communication.
- Performance analysis: Tracking key marketing metrics, analyzing campaign results, and making data-driven adjustments to optimize performance.
- Customer engagement: Developing strategies to build customer loyalty and nurture relationships through targeted communications and customer lifecycle management.
- Collaboration: Working with cross-functional teams to align marketing efforts with overall business objectives.
Required skills:
- Strong analytical skills to interpret data and make informed decisions
- Excellent communication and presentation skills to convey marketing strategies effectively
- Creative thinking and ability to develop innovative marketing campaigns
- Understanding of digital marketing tools and platforms
- Proficiency in market research methodologies
Benefits
- Salary (plus team bonus)
- Vacation pay
- Matching IRA
- Employee purchase program
- Closed on Sundays
Job Type: Full-time
Pay: $50,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Paid time off
Shift:
- 10 hour shift
Work Location: In person
Salary : $50,000 - $70,000