What are the responsibilities and job description for the Head of Advisor Performance & Development position at Fora Travel?
About Fora
Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
About The Role
The Head of Advisor Performance & Development will act as the General Manager for Pro and Fora X Advisors, focusing on driving their growth and success. This role involves defining clear success metrics, developing programs to enhance entrepreneurial skills, and building robust internal operations. Reporting to the Head of Advisor Experience, you will lead this advisor segment and achieve key performance indicators (KPIs) specific to this group.
"Fora Pro" and "Fora X" Advisors are those who have generated over $100K in bookings within the calendar year, excluding the top 100 annual producers.
Key Responsibilities
Compensation range for this role can vary widely depending on experience, and for this role an indicative range is $140k-$180k equity. Other benefits include:
Our Values
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
About The Role
The Head of Advisor Performance & Development will act as the General Manager for Pro and Fora X Advisors, focusing on driving their growth and success. This role involves defining clear success metrics, developing programs to enhance entrepreneurial skills, and building robust internal operations. Reporting to the Head of Advisor Experience, you will lead this advisor segment and achieve key performance indicators (KPIs) specific to this group.
"Fora Pro" and "Fora X" Advisors are those who have generated over $100K in bookings within the calendar year, excluding the top 100 annual producers.
Key Responsibilities
- Develop and implement a comprehensive business plan and roadmap for the Pro and Fora X experience, outlining strategic goals, key milestones, and success metrics that align with Fora’s overall growth and innovation strategy.
- Analyze operational metrics continuously to identify improvement opportunities and make data-driven decisions that accelerate advisors' business growth.
- Design and execute Pro- and X-specific skill-building programs with detailed project plans, efficiently managing resource allocation and coordinating cross-functional teams, including product, operations, marketing, and finance.
- Establish and maintain robust communication systems for Pro and Fora X advisors through WhatsApp, Forum (Circle-based digital community), and email, ensuring clear understanding of opportunities and responsibilities.
- Serve as a thought leader within the Fora community, promoting travel industry best practices and facilitating knowledge sharing. Act as the primary leader for Pro and X advisors, partners, and internal teams.
- Partner with the Head of Community to enhance retention and build community engagement, leveraging insights to refine programming, products, and initiatives.
- Conceptualize, execute, and measure the impact of Pro- and X-specific in-person experiences in collaboration with the Advisor Events Producer and Head of Travel Operations.
- Foster cross-team collaboration to strengthen community engagement and support knowledge sharing among top-producing advisors.
- Leadership: 4 years of experience in a leadership or general management role with a proven track record of building and scaling teams or initiatives.
- Strategic & Operational Acumen: Expertise in defining growth and sales strategies, leading complex projects, and balancing short- and long-term priorities to drive advisor business development.
- Financial Literacy: Demonstrated experience managing a P&L, overseeing budgets, and reporting on performance metrics.
- Communication: Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels. Proven ability to collaborate effectively with internal teams, external partners, and advisors.
- Adaptability: Excels in a fast-paced, dynamic environment, approaching challenges with a customer-first mindset.
- Travel Requirement: Ability to travel 10-15% of the time.
Compensation range for this role can vary widely depending on experience, and for this role an indicative range is $140k-$180k equity. Other benefits include:
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- ClassPass Memberships
- 401k plan
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
Our Values
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Salary : $140,000 - $180,000
