What are the responsibilities and job description for the Product Marketing Manager position at Forerunner?
Hi! We're Forerunner.
We believe that adaptation is a necessity, not a luxury, and communities deserve access to powerful software that helps them plan for the future. The challenge of climate change is complex – it implicates how municipalities plan, manage capital, and communicate to both residents and higher levels of government. Forerunner helps local communities do these things better by empowering them to access, understand, and mobilize local-level flood risk data at scale. Our software is built to be easy-to-use, so that governments preparing for our future can focus on the important stuff.
About the Position:
We're looking for a Product Marketing Manager to join our team. In this position, you will play a crucial role in crafting and distributing compelling content that amplifies Forerunner's mission and product offerings to a growing audience. This is a unique opportunity to redefine how governments adopt products and embrace the technology their staff and communities deserve.
Content Creation & Storytelling Mastery – Develop and execute high-quality content across multiple formats, including blog posts, case studies, videos, presentations, social media, and documentation to clearly convey our story and value proposition. You'll treat our content like a product, working backwards from first principles to deliver measurable outcomes.
Brand Messaging & Product Positioning – Ensure consistent and compelling brand messaging that resonates with our audience by developing a deep understanding of our customers' challenges, motivations, and needs. Collaborate closely with product, sales, and customer success teams to craft strategic messaging, target segments, and buyer personas that drive adoption and engagement.
Impact & Iteration – Leverage data and insights to refine content effectiveness, and improve engagement and conversion.
About you:
Forerunner is an early-stage company with an interdisciplinary team. We are motivated by seemingly intractable problems and work hard to support one another.
Forerunner is an equal opportunity employer committed to embracing diversity and the perspectives of individuals from all backgrounds.
We believe that adaptation is a necessity, not a luxury, and communities deserve access to powerful software that helps them plan for the future. The challenge of climate change is complex – it implicates how municipalities plan, manage capital, and communicate to both residents and higher levels of government. Forerunner helps local communities do these things better by empowering them to access, understand, and mobilize local-level flood risk data at scale. Our software is built to be easy-to-use, so that governments preparing for our future can focus on the important stuff.
About the Position:
We're looking for a Product Marketing Manager to join our team. In this position, you will play a crucial role in crafting and distributing compelling content that amplifies Forerunner's mission and product offerings to a growing audience. This is a unique opportunity to redefine how governments adopt products and embrace the technology their staff and communities deserve.
Content Creation & Storytelling Mastery – Develop and execute high-quality content across multiple formats, including blog posts, case studies, videos, presentations, social media, and documentation to clearly convey our story and value proposition. You'll treat our content like a product, working backwards from first principles to deliver measurable outcomes.
Brand Messaging & Product Positioning – Ensure consistent and compelling brand messaging that resonates with our audience by developing a deep understanding of our customers' challenges, motivations, and needs. Collaborate closely with product, sales, and customer success teams to craft strategic messaging, target segments, and buyer personas that drive adoption and engagement.
Impact & Iteration – Leverage data and insights to refine content effectiveness, and improve engagement and conversion.
About you:
- 2 years of relevant experience in marketing, product management, design, or operational roles.
- Exceptional storytelling abilities, both written and verbal, with a proven ability to create beautiful and effective multi-media content.
- Strong project management, analytical, and cross-functional collaboration skills to drive integrated marketing campaigns.
- Refined product, brand, and aesthetic sense with a passion for driving design excellence.
- Familiarity with GovTech environments or sectors like disaster recovery, floodplain management, or climate resilience, which can provide context for our mission.
- Proficiency with analytics tools to measure content effectiveness and iterate on strategy.
Forerunner is an early-stage company with an interdisciplinary team. We are motivated by seemingly intractable problems and work hard to support one another.
- We're mission-driven. Our mission orients our business strategy and pushes us to work with a sense of urgency. We're in the weeds -- our entire team spends time engaging with our partners in the field to better understand the real-world problems they face.
- We're a small team. As a member of our growing team, you will quickly become an invaluable part of our organization and have a meaningful impact on our business and technical direction. We welcome unique perspectives and backgrounds. Your opinion matters and we hope you'll share it.
- We're a remote-first organization, with offices in NYC, San Francisco, and Portland, ME. Many members of our team work remotely, but we have small offices in San Francisco, NYC, and Portland, ME. We offer schedule flexibility for all of our employees and ask for accountability in return.
- We want you to be happy and healthy. Forerunner offers competitive compensation, health/vision/dental coverage, and commuter benefits. We also have a quarterly wellness reimbursement so that you can have flexibility in defining what "health" means to you.
- The salary range for this position is $85,000-$110,000. This posting may span more than one career level. Compensation is determined based on a variety of factors, including an individual's skills, experience, qualifications, and working location.
Forerunner is an equal opportunity employer committed to embracing diversity and the perspectives of individuals from all backgrounds.
Salary : $85,000 - $110,000