What are the responsibilities and job description for the Chief Marketing Officer position at Forsyth Barnes?

Job Title : Chief Marketing Officer

Location : New York

Industry : Cosmetics

Salary : Up to $300,000 Package

About the Role :

Forsyth Barnes is proud to partner with an established, high-growth cosmetics brand headquartered in New York. Over the past five years, the company has achieved remarkable growth and is poised to scale further. To support this next phase, we are seeking an exceptional Chief Marketing Officer (CMO) with a proven track record in brand marketing and strategic leadership to drive the company's rebrand and international expansion.

As the CMO, you will be a trusted partner to the CEO, responsible for leading a comprehensive marketing transformation. This includes a full audit and development of a forward-thinking marketing strategy to reposition the brand, enhance customer acquisition and retention, and elevate customer engagement across all touchpoints.

The ideal candidate will bring significant expertise from the beauty, cosmetics, luxury, or health and wellness industries, combined with a strong history of driving commercial success and scaling businesses in dynamic, fast-paced environments.

Key Responsibilities :

Brand Leadership : Lead the rebranding effort to elevate the company's positioning in the market. Develop and oversee all aspects of brand, creative, social, and communications strategies.
Strategic Marketing Oversight : Manage and integrate all marketing functions, including brand marketing, product marketing, product development, international marketing, digital and social media marketing (both performance and organic), influencer marketing, PR, events, partnerships, and creative production.
Omni-Channel Growth Strategy : Conduct a comprehensive marketing audit and design strategies to drive revenue growth, focusing on customer acquisition, retention, and engagement.
Team Building & Leadership : Recruit, structure, and scale a high-performing marketing team. Define objectives, key results (OKRs), and key performance indicators (KPIs). Build systems and processes to support efficiency and sustained growth.
Global Expansion : Spearhead the brand's entry into new markets across Europe and other global territories, ensuring consistent messaging and a cohesive brand experience.
P&L Management : Oversee marketing budgets and investments, aligning financial goals with strategic priorities.

Ideal Candidate Profile :

Brand Marketing Expertise : Deep knowledge and holistic experience across traditional and modern marketing channels, with a strong creative vision and understanding of product marketing, social media, and digital platforms.

Industry Background : Proven experience in the beauty, luxury cosmetics, health & wellness, or DTC sectors, with a focus on scaling premium brands.

Leadership Excellence : Demonstrated success in building, managing, and inspiring marketing teams, with a focus on recruitment, training, and team development in both domestic and international markets.

Strategic Vision : Track record of driving growth in scaling businesses, particularly in founder-led or small to medium-sized enterprises.

Global Perspective : Experience leading brand expansion into new markets, including Europe and other global regions.

Bonus Skills : Expertise in brand repositioning, retail expansion, digital marketing, and general management, with hands-on P&L management experience.

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Salary : $300,000

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