What are the responsibilities and job description for the Marketing Specialist position at Fort HealthCare?
Fort HealthCare is a patient-centered hospital and healthcare system serving individuals, businesses and families in Jefferson, Dane, and Walworth Counties, and we are seeking a Marketing Specialist to join our Marketing team.
Shift80 hours per bi-weekly pay periodFull time
Fort HealthCare is proud to be named a 14-time award winner of the Milwaukee Journal Sentinel Top Workplace award for Southeastern Wisconsin, a 4-time award winner of the USA Top Workplaces award, and a 2-time winner of their Top Workplaces Culture Excellence award for Purpose & Values.
In addition, Fort HealthCare is proud to be awarded the inaugural 2024 Wisconsin Hospital Association (WHA) Hospital Mentorship and Quality Champion Award. The Hospital Mentorship and Quality Champion award recognizes a hospital for demonstrating mentoring relationships and engagement through active participation, collaboration and the sharing of tools and resources with other hospitals.
Our Mission Statement is our daily guide to provide the best health care possible. We promote it widely for all we serve to read, understand and to help our public hold us accountable for the promises we make.
Our Mission Statement - Improve the Health and Well-being of Our Community
Our Vision Statement provides each of us at Fort HealthCare with a goal. It is our motivation to improve constantly upon the level of care we provide, and the quality of services delivered.
Our Vision - Be the Healthiest Community in Wisconsin.
We offer competitive pay and benefits, education, and resources you need to perform your job and ample opportunities for professional growth.
The Marketing Specialist implements hospital-wide internal and external communications.
Responsibilities of this position include :
Writes, designs and proofreads publications, press releases, feature articles, website content and advertisements.Leads physician and provider onboarding needs of the department, including meeting with physicians, writing bios, scheduling headshots, etc.Coordinates physician and provider profile videos, and other videos as needed.Implements organizational reputation management plan and moderates third-party reviews.Oversees Google and third-party listings for locations and providers.Project lead for special marketing programs based on the needs of the organization.Writes copy and assists in creation of brochures, digital ads, publications and print collateral.Oversees online brochure / print storefront for organizational ordering.Assists coordinating hospital promotional events such as open houses, ceremonies, health fairs; videography and photography as needed.Serves as Marketing representative on internal committees as needed.Performs other duties as assigned.Requirements for this position include :
Bachelor's degree, Valid, current Wisconsin driver's license upon hire.1-2 years of marketing and public relations experience.Strong interpersonal and communicative skills to perform public relations, marketing, community development, advertising and in-hospital communication duties. Knowledge with graphic design, social media, newsletter production and feature writing and media relations.Benefits :
Competitive payCompetitive shift differentials (2nd,3rd, and weekends)401(k) with employer matchGenerous PTO PlanDaycareDental insuranceDisability insuranceFlexible SpendingHealth InsuranceComprehensive Wellness PlanLife InsurancePharmacy DiscountTuition AssistanceVision and Dental InsuranceEmployee Assistance ProgramFree Parking
