What are the responsibilities and job description for the Marketing Specialist position at Mount Horeb Telephone Company?
Are you a motivated individual who enjoys a variety of activities to fill your day? Are you a dependable, self-starting, problem-solver who gets excited about technology? MHTC is looking to add a Marketing Specialist to our team!
Located just 15 minutes west of Madison, WI, Mount Horeb Telephone Company, dba MHTC, is in search of a Systems Specialist with a positive, customer centric attitude whose duties would include installing, maintaining and repairing equipment and facilities that provide voice, video and data services to its customer base. These services are provided to residential and business customers alike via a mixture of copper, fiber and fixed wireless technologies. Customer premise equipment, CPE, that you would be expected to work with would include DSL modems, fiber ONTs, video set top boxes, routers, Wi-Fi devices and IP voice endpoints.
The primary responsibility of this role is to support the development and implementation of marketing initiatives designed to promote existing and new services, facilitate brand awareness, engage in community activities within our service area, and coordinate marketing and sales efforts through direct implementation and/or through outsourcing.
Core Responsibilities:
- Assisting in creating, developing, and executing marketing campaigns across multiple channels including email, social media and digital advertising, and print marketing.
- Planning and organizing marketing analysis, trend forecasting, competitive research, and business analysis.
- Providing monthly tracking information, benchmarks, analysis, and recommendations for major products and services that the company offers, as well as summarizing end results compared to projected goals.
- Initiating, developing, and recommending marketing strategies for several entities and/or products/services within the company for the purpose of implementing strategic goals and objectives.
- Evaluating and managing marketing activities with area media outlets.
- Creating and maintaining current demographics and competitive analysis.
- Researching and analyzing the market to determine appropriate strategies and assisting the management team in delivering on those results.
- Providing internal education about campaigns and competitive offers.
- Managing the publication and timely delivery of company newsletters, and facilitating internal news releases, memos, and industry trends/information to the management team and employees.
- Coordinating all advertising and sales promotion activities for the purpose of promoting collaboration and coordination of marketing efforts.
- Facilitating the design of all advertising, public relations, and informational materials as well as implementing yearly advertising/promotion schedules and budgets as well as individual promotions/campaigns.
- Engaging in cross-functional marketing and sales efforts and activities, as well as keeping abreast of customers’ expectations and overall customer satisfaction.
- Coordinating public relations activities that promote customer loyalty, project a positive company image, and educate the customers on products, policies, and good will of the company.
- Assisting in the development and coordination of customer surveys.
Position Requirements:
- Bachelor's degree in marketing, business administration, or a related field
- 1-3 years of experience in marketing, communications, or a similar role.
- Experience in Telecommunication a plus.
- Experience in managing projects and meeting deadlines
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Ability to multi-task, prioritize, and work in a fast-paced environment.
- Experience with a variety of marketing channels and tactics, including digital, print, social media, events, and other media as appropriate.
- Creative thinker with an eye for detail and design.
- Strong knowledge of digital and social media trends.
What’s in it for you? MHTC offers an excellent benefits package and salary commensurate with qualifications and experience. From the start you would be an integral team member to our group of 20 employees that work together providing a distinguished level of quality service to our customers.
Job Type: Full-time
Pay: $48,000.00 - $60,000.00 per year
Benefits:
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- On call
Work Location: On the road
Salary : $48,000 - $60,000