What are the responsibilities and job description for the Director of Ticket Sales position at Fort Lauderdale United FC?
Job Title: Director of Ticket Sales
Organization: Fort Lauderdale United FC
Department: Ticketing
Reports To: CRO or President
Classification: Full-time
COMPANY INFORMATION:
Fort Lauderdale United FC is one of the 8 teams featured in the inaugural 2024 season in the USL Super League. Additional teams are set to join in subsequent seasons. Fort Lauderdale United FC plays their home matches at Nova Southeastern University, in Davie, Florida, formerly home to the Miami Dolphins training facility.
JOB DESCRIPTION
The Director of Ticket Sales is responsible for building and leading the team's Season Ticket Membership Sales, Group Sales, and Single Match Sales efforts. This position will be responsible for planning and executing all sales campaigns to hit targets and report analysis to leadership. This role is responsible for collaborating with multiple departments to set plans in place that achieve established ticketing revenue goals.
ESSENTIAL FUNCTIONS
- Develop and implement annual business plans and strategies for membership sales (B2B & FSE) and group sales departments to ensure sales goals are achieved or exceeded.
- Establish ticket sales performance objectives and revenue targets. Develop an effective tracking program to ensure team members are successfully meeting their annual goals. Set and review performance objectives and revenue targets.
- Plan and execute Season Ticket Membership sales campaigns including annual FSE launch, Holiday Packs, Flex Vouchers, and more through sales/prospecting events, in-arena prospecting, lead distribution, and sales technology utilization.
- Oversee Group Sales strategies, including group category sales, theme nights, promotions, ticket pack sales, group asset management, premium sales, distribution programs, group target strategy, and other group sales initiatives.
- Direct management/oversight of the Sales Team (Group Sales, B2B, FSE) by directing tasks and projects, coaching, motivating, and mentoring the entire staff on Ticket Sales initiatives.
- Work cross-functionally with departments to seamlessly execute and grow ticket sales business opportunities.
SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY
The Director of Ticket Sales must possess the following knowledge, skills, and abilities and be able to explain and demonstrate that they can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:
- Ability to construct business plans from scratch and execute the plan
- Ability to inspire, lead, and manage employees
- Highly organized, resourceful, detailed-oriented, quick learner, and time management skills
- Ability to prioritize and delegate workload and solve problems efficiently and quickly
- Exceptional guest and client service capabilities
- Ability to multi-task in a fast-paced and high-pressure environment
- Ability to professionally handle highly sensitive and confidential information
- Ability to professionally communicate and interact with all levels of management
- Ability to read, listen, and communicate effectively in English, both verbally and in writing
- Proficient with Microsoft Word, Excel, and Outlook
- Quality presentation skills – ability to create, analyze, interpret, and present reports and correspondence
- Knowledge in Seatgeek/TDC or other ticket software preferred
- Background in Sports/Entertainment/Hospitality industry preferred
- Bilingual (English & Spanish) a plus
QUALIFICATION STANDARDS
Education:
- BA/BS Degree (4-year) in a related field
Experience:
- A minimum of 3 years of related work experience
Fort Lauderdale United FC provides comprehensive benefits offerings to all full-time employees. Our benefits include medical, vision, and dental insurance. Fort Lauderdale United FC is an equal opportunity employer, and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.
