What are the responsibilities and job description for the Digital Marketing Team Lead position at forthea?
Company Description
Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.
Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.
Job Description
The client brand manager is a team lead that is ultimately responsible for the success of a client’s engagement within Forthea. They will lead a team of specialists across all marketing channels. Team Leads have all the Star Qualities of a Digital Specialist, but work more autonomously – reporting directly to the VP of Operations. The Team Leads are expected to function at a highly efficient level and to maintain a significant mid-level client relationship.
Key Areas of Responsibility:
- Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance
- Day-to-day supervision of client web or creative development projects – interfacing with DEDV project manager
- Strong relationships with search/online community vendors for optimal service and results
- Contribute to new business pitches
- Develop, motivate and train Junior Specialists and Digital Specialists
- Client account management and up-selling of services where applicable
- Project management of all digital initiatives as they relate to the client
Day to Day Responsibilities:
- Ensure team members schedule and lead pre-kickoff meetings
- Assist with the scheduling and leading client kickoff meetings
- Recap kickoff meetings and send to client and internal team
- Ensure team has requested client logins and necessary content and enter info into NetSuite
- Assign setup tasks for internal team including necessary information to complete tasks and hours allotted to complete the project
- Monitor time for setup tasks to ensure it is within the allocated budget
- Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval
- Confirm completion of setup tasks
- Correspond with client through setup process to inform them of status
- Assign ongoing tasks for internal team
- Review ongoing plans, ads, press releases, etc. and send to client for approval
- Regularly update client via email on the status of their account (or ensure direct client contact has)
- Schedule monthly status calls with client (or ensure direct client contact has)
- Deliver monthly reports for marketing clients (or ensure direct client contact has)
- Assess client’s marketing successes and determine if additional or “outside the box” ideas need to be implemented by specialists
- Manage client’s satisfaction. Satisfaction = perception - expectation
- Work with client’s outside vendors if necessary
- Regularly check Google analytics codes are in place
- Check project time used weekly and manage internal team’s time
- Create weekly status reports for account management meetings
- Assess time used on every project weekly for weekly project control meetings
Qualifications
- 3-5 years online marketing experience with a strong background of planning and buying online campaigns
- Bachelor's Degree from 4-year, accredited college.
- Excellent client and account service record; track record of accomplishing successful results for clients.
- Experience with writing, presenting and executing effective communications, media or interactive marketing plans.
- Ability to specify technical changes to technical/development teams
- An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
- Experience with PPC - Management of Pay per click programs
- Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)
- Experience using a CMS and an understanding of the impact they have on SEO
- Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
- Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
- Excellent Microsoft Office skills
- Comfortable interacting with C-level executives
- Outstanding customer service skills
- Ability to work independently and within a team environment
- Strong independent decision-making, organizational, planning and problem-solving skills
Benefits
- Great salary and secure working environment
- Excellent benefits including paid health insurance, vacation, dental
- Becoming an integral part of a cutting edge agency and helping it grow
- Working with a talented and dedicated group
- Casual atmosphere with professional standards
- Creative, modern and spacious work environment
