Sr. Pricing Strategist

As a Senior Pricing Strategist, you will play a critical role in shaping and implementing a comprehensive and standard pricing strategy across Fortra. As part of the Commercial Strategy & Operations team, you will collaborate cross-functionally with Product, Sales, Marketing, and Finance to design, test & implement pricing models aligned with business objectives, competitive dynamics, and customer needs. The ideal candidate will have extensive experience in pricing strategy, data analysis, and a proven track record of driving revenue growth through strategic pricing initiatives

WHAT YOU'LL DO

Pricing Strategy Design & Implementation

• Design and implement a standardized pricing strategy across multiple solutions that reflects product and platform value, channel partner needs & ensures consistency across all products and services.
• Lead the development and use of pricing models based on deep data analysis. Leverage internal and external data sources, including sales trends, cost & discount structures, and customer segmentation, to optimize pricing across the organization.
• Collaborate with Product, Sales, Channel, Marketing, Finance, and Operations teams to gather insights, test & validate assumptions, and ensure alignment of pricing strategies with broader business initiatives.
• Lead the development and implementation of standardized pricing processes and tools to ensure efficiency, scalability, and consistency across the organization.
• Research & test pricing strategies to support multi-product adoption & cross-selling, resulting in increased portfolio adoption by Fortra’s customers.

Market & Competitive Analysis

• Analyze market conditions, customer behavior, competitor pricing, and cost structures to recommend pricing adjustments and strategies to drive competitive advantage/optimize profitability.
• Conduct comprehensive market research to stay updated on industry trends, competitive pricing tactics, and emerging market opportunities and threats.
• Establish and maintain pricing governance frameworks to ensure compliance with company policies, industry regulations, and legal guidelines. Monitor and enforce adherence to pricing strategies across different departments.

Pricing Profitability & Optimization

• Analyze the impact of price changes on customer behavior, revenue, and margin, and refine pricing strategies accordingly.
• Collaborate with cross-functional teams to forecast and track the financial impact of pricing decisions on revenue and profitability. Present reports and insights into senior and executive leadership.
• Establish and lead initiatives for continuous pricing optimization, including A/B testing, price sensitivity analysis, and competitive benchmarking.
• Advise on contract negotiations, discount strategies, and special pricing arrangements as needed.

QUALIFICATIONS

• Bachelor's degree in Business, Economics, Finance, Marketing, or a related field
• Minimum of 5 years of experience in pricing strategy, revenue management, or related roles, with a proven track record of developing and executing successful pricing strategies
• Experience in Technology, Cybersecurity or SaaS software companies
• Strong analytical and quantitative skills
• Proficiency in advanced Excel or other data analysis tools. Familiarity with pricing software (e.g., PROS, Vendavo, or similar) is a plus
• Strong ability to collaborate and communicate across teams and influence decision-making at all levels
• Experience with international and global market pricing needs as well as dynamic pricing, subscription-based models or SaaS pricing strategies

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