Growth Marketing Manager

Growth Marketing Manager

Thank you for your interest in coming to work at Fortune. If most but not all of this description is a good fit, we still encourage you to apply.

The big picture:

• Our goal is to make reading Fortune a habit for even more people.
• To do this, we need to engage and convert readers into loyal subscribers through targeted strategies that highlight the value of our high-quality journalism.
• Our work is mission-driven, and everything we do should reflect the integrity of our journalism and orient toward the needs of our readers.

Where this role sits:

• You'll report to our Director of Growth, whose team is charged with subscription acquisition, driving engagement, and consumer revenue for Fortune.
• You'll partner closely with the Consumer Marketing, Product, Editorial, Audience Development, and BI teams to develop successful marketing campaigns aimed at growing consumer revenue through improved site click-through, registrations and conversion rates.

Your remit:

Develop, execute, and analyze data-driven site marketing campaigns that grow subscriptions and maximize customer lifetime value.

• Create a brand-relevant marketing calendar that includes an A/B testing schedule to optimize the subscription experience and drive better conversion rates.
• Collaborate with Editorial, Audience Development, and Product teams to ideate, size, prioritize, and execute onsite marketing acquisition efforts that achieve revenue and engagement goals.
• Partner with the creative team and project manager for setup and execution of campaigns, ensuring successful deployment and conducting final quality assurance.
• Collaborate with the Consumer Marketing team to maintain a consistent brand voice and messaging.
• Take ownership of marketing results, evaluating performance against relevant KPIs and goals.

Things that will lead to success in this role:

• Values:
• You pride yourself on your emotional intelligence
• You care about excellence and are self-motivated
• You're passionate about the importance of independent journalism
• Knowledge:
• You're fluent in the operations and economics of digital subscriptions
• A strong working knowledge of analytic tools such as Google Analytics, Parse.ly, and similar tools
• You're above average when it comes to tech, use AI and know basic HTML and CSS
• Ways of working:
• You like building things, and driving organizational change
• You think transparency is an asset and default to creating visibility
• You think strategically about how to set people and projects up for success
• Experience
• 3 years of related experience in marketing, or product management
• You understand product and marketing development lifecycle

Compensation:

Total compensation including Base Salary and Discretionary Annual bonus $112,000.00 to $132,000.00