What are the responsibilities and job description for the Sales & Marketing Coordinator position at Forum Communications Co.?
*** This position can be located anywhere within the geographic footprint of Forum Communications Company's print and/or digital markets - Dickinson, Jamestown, Fargo, or Grand Forks, ND; Mitchell or Sioux Falls, SD; Detroit Lakes, Perham, Wadena, Alexandria, Willmar, Worthington, Rochester, St. Cloud, Brainerd, Park Rapids, Pequot Lakes, Cloquet, Duluth, or Bemidji, MN; Superior, WI or surrounding areas ***
SUMMARY: This role is perfect for someone who likes to wear many hats and seeks variety in their day-to-day work. The sales & marketing coordinator is responsible for assisting and coordinating various activities within the sales and marketing departments to drive business growth, enhance brand visibility, and increase revenue. This role requires strong organizational and communication skills. This role offers amazing learning opportunities, the ability to make a huge impact and the potential for career advancement all while working with a fun and flexible team.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Support interrupt-driven work and one-off marketing requests to support advertising and subscription sales
- Campaign scheduling, landing page design, web template updates
- Assistance with lead generation
- Basic project management for advertising sponsorships
- Employee newsletter preparation
- Blog posts for LinkedIn, WordPress and sponsored content
- Proof campaign assets, build marketing decks, update tracking documents, organize campaign materials, assist with campaign reporting
- Assist with creation, maintenance and management of presentation assets
- Provide basic support throughout various marketing automation tools
- Schedule posts and ads on various social media platforms and manage lead lists
- Test online experiences for quality assurance to ensure newly implemented changes are working as expected
- Basic design updates using Adobe such as logos, URL, etc.
- Create, update and maintain library of marketing collateral based on requests from sales team
- Compile competitor and industry research that can be used in marketing collateral to tell our story to advertisers and subscribers
- Audit existing landing pages, leadpages, newsletters and web pages for updates
- Other duties as assigned
EDUCATION AND EXPERIENCE:
- Associate’s Degree or equivalent work experience in a sales or marketing role
KNOWLEDGE, SKILLS AND ABILITY:
- Experience with Adobe Creative Cloud
- Experience with Google Suite
- Experience in Excel
- Experience with WordPress and Elementor
- Must be tech-savvy.
- Excellent communication and organizational skills
- Ability to effectively manage multiple priorities and deadlines with strong attention to detail
- Ability to learn and adapt in a dynamic, fast-paced environment
- Ability to work independently and collaboratively with a team
At Forum Communications Company, our legacy is deeply rooted in harnessing the power of communication to connect and inform people in the communities we serve. Since 1917, everything we do is driven by creating and sharing information, ideas and insights.
Today, we're a leading media and technology company that's home to a family of people whose passion and purpose is fueled by collaboration and innovation. We believe in supporting each other, working hard towards common goals and having fun.
Come for the perks: Excellent employee culture, competitive pay, 401(k), company-paid volunteer time, health and wellness initiatives for all employees. Additional perks for full-time positions include: comprehensive benefits package, generous paid time off, paid holidays and paid time off for birthday, paid parental and pregnancy disability leave for qualifying employees.
Stay for the people: Family-owned and operated since 1917, development and growth opportunities, inclusive, creative culture, safe working environment, employees of all ages and backgrounds, positive collaboration.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. FCC currently does not offer employer sponsorship.
