What are the responsibilities and job description for the Marketing Automation Specialist position at Forum Group Connecticut, LLC?
Marketing Automation Specialist
Forum Group Connecticut, LLC seeks a highly skilled Marketing Automation Specialist to join our team.
In this role, you will develop and execute targeted email campaigns to drive customer engagement, retention, and revenue. You will also maintain and update email lists to ensure compliance with regulations.
Key Responsibilities:
- Develop and implement effective email marketing strategies
- Create compelling email content and design templates that meet brand guidelines
- Analyze campaign performance and provide recommendations for improvement
- Maintain and update email lists to ensure compliance with regulations
Requirements:
- Bachelor's degree in marketing, communications, or a related field
- At least three years of experience as an Email Marketing Specialist or similar role
- Excellent written communication skills, with a strong focus on grammar, tone, and style
- Proficiency in Klaviyo email marketing platform and other marketing automation tools
- Knowledge of email design principles, HTML, and CSS
