What are the responsibilities and job description for the National Industry Marketing Leader | Real Estate position at Forvis Mazars, LLP?
General information
Name
IFS - Marketing - National Industry Marketing Leader - Real Estate
Posting Title
National Industry Marketing Leader | Real Estate
Ref #
2234537
Date Published
Tuesday, February 11, 2025
City
Dallas
State
Texas
Country
United States
Job Category
Marketing & Business Development
Office
Marketing (Forvis)
Advertised Location
US-GA-Atlanta, US-IN-Indianapolis, US-NC-Charlotte, US-TX-Dallas
Working time
Full Time
Description & Requirements
Forvis Mazars is seeking a manager to join the National Marketing team. This team member will lead, manage, and support marketing initiatives for the Real Estate practice, with an understanding of multi-family housing and hospitality industries. Prior marketing experience in professional services (Big Four or national firms) working with Real Estate is preferred.
In this position, the National Industry Marketing Leader (NIML) will collaborate with the National Industry Leader (NIL) for Real Estate, committee leaders, and marketing and business development (MBD) professionals throughout the firm, as well as work with the National Marketing team.
The NIML serves as the project manager in many aspects of marketing and business development, including strategic planning, competitor research, leading national Real Estate association relationships and involvement, developing and managing the national marketing budget for the practice, conference planning and participation, strategic client and prospect pursuits planning, and driving thought leadership through multiple platforms, including trade associations and publications, social media, email marketing, webinars, and videos.
This position is responsible for providing a blend of strategic marketing planning and execution, as well as project management support, to drive the overall national strategic plan objectives, help support product launches with insight to our Innovation team, services, and growth initiatives, implement campaigns and strategies to drive revenue growth, and manage the overall national marketing approach for the Real Estate practice. This individual will also work with internal team members to promote a collaborative culture, elevate the firm's brand, and deliver an Unmatched Client Experience.
How you will contribute:
- Responsible for the development and execution of the national strategic plan to support and track growth goals
- Develop & manage national marketing budget to support growth initiatives
- Proactive, strategic collaboration with NIL, committee, and MBD team to identify marketing campaign ideas and deliverables to support business priorities
- Lead and nurture national association relationships to help promote the firm's brand and thought leadership opportunities
- Lead internal and external conference planning and logistics
- Pursue and manage sponsorship, speaking, conference, and event opportunities delivering a strong brand and client experience that increases exposure with target audience and drives leads to BD team
- Manage the development of thought leadership, website and social media content, collateral, webinars, video, and proposal marketing content
- Develop and execute internal/external communications plan for the practice
- Work with Strategic Pursuits team on proposal responses and pursuit deliverables and participate in impact pursuit calls
- Actively participate in internal marketing team meetings to promote collaboration and best-practice sharing
- Collaborate with marketing teams to drive education and coordinate the rollout of major projects
We are looking for people who have Forward Vision and:
- Professional demeanor, positive attitude and a desire to succeed
- Strong working knowledge of current marketing practices, project management skills, organized to meet deadlines, and lead multiple ongoing projects
- Commitment to professional development and lifelong learning
- Self-starter with excellent work ethic, confident, shares ideas freely, proactive thinker
- High standards for quality and efficiency
- Strong interpersonal skills to quickly build working relationships with internal clients in a collaborative, matrix environment
- Excellent written and verbal communication skills with the ability to effectively convey complex information and in a clear, concise way
- Gain an understanding of Forvis Mazars' DNA and Unmatched Client Experience
Minimum Qualifications:
- Bachelor's Degree in related field
- 5 years or more of relevant marketing experience
- A solid foundation of applicable B2B marketing or professional services firm knowledge
- The ability to travel to support conferences and work outside of normal working hours as needed
- Proficiency with Microsoft 365 and other database tools
Preferred Qualifications:
- 7 years or more of relevant marketing experience
- Big Four or national firm marketing experience or professional services real estate marketing experience
#LI-ATL, #LI-OAK, #LI-IND, #LI-CLTSP, #LI-DFW
#LI-AF1
FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, or other protected classifications.
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