What are the responsibilities and job description for the Field Marketing Manager position at Fourteen Foods?
Job Description
Job Description
NOTE : This position is based out of our Franklin, TN office and requires travel within the assigned territory to visit stores and the communities we serve. When not traveling for business, this role is in-office.
Be sure your location, including city and state, is on your resume!
Who we are :
Fourteen Foods is the largest Dairy Queen franchisee, with nearly 250 restaurants in 13 states, and we’re growing! We are faith-based with a Mission of “Shepherding world-class restaurants that celebrate our commitment to faith, people and community.” Our headquarters are in Franklin, TN with additional offices in Bloomington, MN and Louisville, KY. Please visit www.fourteenfoods.net to learn more about us.
What you'll do : The Field Marketing Manager is responsible for the development and implementation of strategic restaurant marketing programs, and supporting operations.
Essential Functions :
Develop, implement, and track marketing programs that increase brand awareness, customer traffic count, and overall sales.
Plan and execute marketing events in coordination with the restaurants and the company wide calendar.
Measure ROI on restaurant initiatives
Create and maintain a contact list for potential and existing business partners, local events, fundraisers, and festivals.
Gather competitive analysis of pricing, menu selection, marketing programs and what are they doing that is WOW!
Manage social media.
Build relationships with local schools and organizations to present and offer fundraising opportunities available.
Build relationships with local businesses, real estate agents, chamber of commerce members and government officials to partner with them on community initiatives.
Be the brand ambassador in the community.
Collaborate with managers and operations to identify opportunities in the marketplace.
Identify and capitalize on strategic partners that complement the local restaurant.
Required experience and what you need to be great at :
5 years of experience in marketing, with 3-5 years of direct field marketing experience.
Bachelor’s Degree in Marketing preferred.
Willing to travel up to 60%, including overnight travel. A company vehicle will be provided.
Experienced in developing and implementing field marketing programs in local communities.
Restaurant Experience.
Experience developing calendar of community events and marketing initiatives for restaurants
Must have an entrepreneurial approach, be innovative and creative with marketing, branding, and communication initiatives.
Must be detail oriented, self-motivated with a great attitude.
Excellent interpersonal and written communications skills.
Grand opening experience a plus.
Must be self-starter and can move projects forward, prioritize tasks and meet deadlines.
Adept in influencing others to create involvement and execution of an initiative.
Partner with operations daily to insure proper and effective communications.
Strong understanding of social media platforms and their respective best practices.
Proficient in video editing software and graphic design tools.
Excellent written and verbal communication skills.
Detail-oriented with strong proofreading skills.
Ability to conduct research independently and analyze data effectively.
Familiarity with photography techniques is a plus.
Creative problem-solving skills.
Sales minded, with strong orientation for guest satisfaction.
Dedication to providing excellent customer service.
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