What are the responsibilities and job description for the Digital Marketing Manager position at Fourth Floor?
Our leading DTC and wholesale luxury lifestyle home care brand is seeking a dynamic digital marketing manager to join their team with experience in the high end luxury space.
Responsibilities:
- Deliver digital marketing strategies to drive traffic and conversions
- Focus on customer acquisition and engagement for DTC, ecommerce and Amazon channels
- Manage email & SMS marketing channels for increase in customer retention and loyalty
- Strategize on personalized promotions and re-engagement on existing customers
- Own the entire digital lifecycle working with brand marketing
- Support Director to create and deliver paid media campaigns
- Grow brand visibility, drive traffic, and increase ROI across all digital platforms
- Oversee digital marketing calendar for timely execution of assets and campaigns
- Work collaboratively with cross-functional teams to create unified digital campaigns that aid product launches and seasonal promotions
- Strategize on performance from digital channels
- Present findings and ideas for improvement to achieve sales goals and customer targets
- Knowledge of digital marketing trends to help development in driving fresh ideas
- Evolving with the retail landscape
Qualifications:
- Bachelor’s degree, with 3 years of marketing field
- Experience delivering digital marketing strategies, preferably in a DTC or prestige beauty
- Strong knowledge of digital marketing strategies, tactics (email, SMS, paid search & social campaigns) and systems (i.e., Google Analytics, Klaviyo, Shopify, Attentive)
- Experience working with external agencies
- Working closely with all cross-functional partners
- Keen analytical and organizational skills
- Detail-oriented, able to multi-task and see through project completion
- Strong verbal and written communication
- Able to work independently and take ownership to positively influence end-to-end results
- Solutions driven with mindset to continuously improve processes
Please submit your resume for consideration.
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Salary : $80,000 - $90,000
