What are the responsibilities and job description for the Email/SMS Marketing Associate - Fashion Brand position at Fourth Floor?
Our client, a fashion brand, is seeking a Temp Email Marketing Associate.
RESPONSIBILITIES
- Responsible for executing and optimizing email, SMS and app marketing communications
- Supports the Email Marketing team with maintaining the email, SMS and app push marketing calendar
- Develops and implements lifecycle marketing journeys across email, SMS and app
- Leads audience segmentation and personalization for batch and trigger email programs to increase engagement and revenue productivity
- Responsible for crafting and submitting creative briefs, including seasonal briefs, promotions, key launches and ad hoc briefs based on business needs
- Supports project management throughout the email workflow, delivery, approvals, QA and deployment
- Executes and reports out on A/B tests to continuously improve performance
- Reports out on campaign performance on a weekly, monthly and quarterly basis with actionable insights for cross-functional teams
- Conducts competitive landscaping to stay abreast of the latest trends in email marketing
- Partner with Brand Marketing and Site Merchandising to ensure cohesive brand messaging, product alignment and linking strategy
QUALIFICATIONS
- Minimum of 2 years' experience in email marketing required
- Background in deploying emails (experience with Salesforce Marketing Cloud is a plus)
- Experience with project management tools such as JIRA and AirTable a plus
- Proficient in Excel (basic functions such as VLOOKUP, pivot tables, etc.)
- Strong collaboration skills and ability to work in a very cross-functional role
- Proven ability to proactively and autonomously manage projects
- Passionate about developing and optimizing multi-channel strategies that enhance user engagement, retention, and overall experience
Please submit your resume for consideration!
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Salary : $30 - $35
