Marketing & Brand Communications Manager

The Marketing Manager is responsible for the strategic development and execution of marketing initiatives that drive customer engagement, elevate brand visibility, and contribute to business growth. This role requires collaboration with cross-functional teams—including sales, product development, and operations—to implement integrated marketing campaigns. Additionally, the position requires close coordination with senior leadership to ensure marketing efforts align with broader business objectives

Key Responsibilities:

Marketing Strategy Development:

• Conduct comprehensive market research and analysis to identify target audiences, emerging market trends, and competitive activities.
• Develop and implement strategic marketing plans in collaboration with the U.S. marketing team, ensuring alignment with the company’s overall goals and objectives.
• Identify and utilize the most effective marketing channels, both traditional and digital, to reach and engage target customers.
• Coordinate with Brazilian partners to ensure alignment of U.S. marketing strategies and confirm consistency with their respective marketing initiatives.
• Partner with the sales team to align marketing efforts with sales objectives, ensuring a cohesive customer journey.
  
  

Brand Management:

• Oversee the creation and delivery of engaging marketing content, including website copy, social media content, email campaigns, and advertising materials.
• Manage relationships with external agencies and vendors to execute marketing initiatives while maintaining brand integrity.
  
  

Digital Marketing:

• Implement and monitor SEO strategies to improve website traffic and conversion rates.
• Develop and execute SEM and email marketing campaigns to drive engagement and awareness.
  
  

Market Analysis and Research:

• Stay informed about industry developments, consumer behavior, and competitor activities.
• Conduct ongoing market research to identify new opportunities and evolving customer needs.
• Utilize data-driven insights to inform marketing strategies and continuously improve campaign performance.
  
  

Collaboration with Stakeholders:

• Work closely with cross-functional teams, including sales, product development, and operations, to align marketing strategies with overall business objectives.
• Build and maintain strong relationships with external partners, including advertising agencies, media outlets, and vendors, to successfully execute marketing initiatives.
• Collaborate with Brazilian partners to ensure alignment of marketing strategies between U.S. and global initiatives. This may involve occasional international travel for key meetings and projects.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Extensive experience in retail marketing, with a strong understanding of customer behavior, market dynamics, and industry trends.
• Expertise in developing and executing multi-channel marketing strategies, both traditional and digital.
• Strong experience in managing digital marketing campaigns, including SEO, SEM, and email marketing.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Strong analytical and problem-solving skills, with the ability to use data insights to drive marketing decisions.
• Ability to manage multiple high-priority projects in a fast-paced, dynamic environment.
• Proficiency in marketing tools and platforms, including CRM systems & Google Analytics.
• Creative and strategic thinker, with a passion for staying current on marketing trends and innovations.
  
  

Salary $90,000-$100,000