What are the responsibilities and job description for the Senior Director, CRM Strategy & Analytics position at Fox News Media?
FOX News Media is seeking an experienced Senior Director of CRM Strategy & Analytics to lead our CRM and direct-to-consumer analytics efforts. The ideal candidate will have a strong background in CRM strategies, data analysis, and customer insights. They will have strong domain expertise in direct-to-consumer subscriber businesses, ideally in entertainment. This role will be pivotal in driving customer-centric strategies and improving customer engagement and retention.
A SNAPSHOT OF YOUR RESPONSIBILITIES
- Develop and implement marketing analytics strategies to support customer retention, engagement, and growth.
- Design and execute CRM campaigns, customer segmentation, and lifecycle analysis.
- Design and conduct experiments, A/B testing, and segmentation studies to enhance marketing efforts.
- Collaborate with marketing, sales, and product teams to integrate data insights into marketing strategies and planning.
- Interpret CRM performance and subscriber metrics, identify trends, and prioritize opportunities to drive revenue and improve customer lifecycle management.
- Present findings and recommendations to senior leadership and other stakeholders.
- Collaborate with cross-functional teams, including marketing, product, and analytics, to integrate Marketing Analytics into broader business strategies.
- Stay updated on CRM technology trends, best practices, and emerging tools to innovate and enhance strategies.
- Manage CRM analytics budgets, ensuring efficient allocation of resources and maximizing return on investment.
WHAT YOU WILL NEED
- Proven experience in CRM analytics, with a track record of driving customer engagement and retention.
- 10-12 years of experience in a similar field.
- Bachelor's degree in marketing, statistics, data science, or a related field.
- Expertise in CRM platforms and tools (Braze and Segment preferred), as well as data analysis and visualization tools such as Tableau.
- Strong business acumen and ability to translate data into actionable insights and strategic recommendations.
- Excellent leadership and team management skills, with the ability to inspire and motivate a team.
- Strong communication and presentation skills, with the ability to clearly communicate complex findings to both technical and non-technical stakeholders.
- Strong problem-solving and critical-thinking abilities, with a curious and analytical mindset.
- Experience working in a fast-paced, dynamic environment with the ability to manage multiple projects and priorities.
