What are the responsibilities and job description for the Director of Digital Marketing position at Franciscan University of Steubenville?
The Director of Digital Marketing (DDM) leads the Digital Marketing team, creating and executing digital marketing strategies and campaigns that utilize paid and organic media and email to promote existing and new academic programs and institutes, Steubenville Conferences, the School of Spiritual Direction, and Faith & Reason.com, the University’s content marketing platform. The DDM manages the University’s marketing budget, serves as liaison with internal and external partnerships for marketing, and tracks and shares metrics in collaboration with Admissions, Advancement, and Steubenville Conferences. The DDM oversees daily operations of the University’s organic and paid social media and email, including planning, content creation and delivery across five platforms (combined 270,000 followers) to ensure consistent branding, messaging, maximize engagement. The DDM sets and oversees compliance with brand standards, email marketing, and social media policy across campus.
PRIMARY RESPONSIBILITIES
1. Works with Digital Marketing team to create and execute multi-platform digital marketing campaigns for Admissions, Advancement, Steubenville Conferences, Faith & Reason, School of Spiritual Direction, and other departments and institutes across campus.
2. Directs Digital Marketing team to craft, implement, and assess organic and paid social media strategies and campaigns, including planning and content creation on Instagram, Facebook, YouTube, and LinkedIn, as well as leading and supporting all facets of email marketing and engagement.
3. Builds relationships and meets regularly with internal stakeholders (Admissions, Advancement, Steubenville Conferences, Faith & Reason, School of Spiritual Direction, and other departments and institutes) to collaborate on digital marketing campaigns.
4. Manages advertising budget, serves as project manager, and oversees the branding, promotion, and cross-departmental organization of integrated marketing collateral and content.
5. Manages email databases and tracks, analyses, and generates reports on social media and email marketing and engagement, including organic social media, paid social media campaigns, and Faith & Reason acquisition and engagement.
This is not intended to be an all-inclusive list. Additional duties, expectations and responsibilities may be added or changed as needed to meet the University's needs.
See https://franciscan.edu/staff-openings/ for more information.