Director of eCommerce Product & CRO

About Us:

Freebird is redefining personal care with our iconic electric head shavers, delivered through a subscription-based model. As we scale globally, we're seeking a Director of eCommerce Product & CRO to lead and optimize our website. This role focuses on website performance, conversion optimization, and building a world-class team to drive continuous innovation.

Role Overview:

The Director of eCommerce Product & CRO will take full ownership of Freebird's website, driving its performance through CRO, UX design, data-driven experimentation, and international expansion. You'll work with existing design and development resources while building the structure, processes, and team needed to scale our eCommerce experience.

Core Responsibilities:

• CRO Leadership: Develop and execute a prioritized roadmap for testing and optimization to improve conversion rates and user experience
• Funnel Optimization: Create and refine high-performing landing pages and funnels, collaborating closely with marketing to align with campaigns
• Data-Driven Decisions: Ensure accurate tracking of KPIs like conversion rates, AOV, and funnel performance. Use data to identify opportunities and measure results
• Team Building: Establish and scale a high-performing eCommerce team, including CRO, UX/UI, and analytics experts
• Website Operations: Manage Shopify operations, app integrations, and site maintenance to ensure smooth daily functionality
• International Expansion: Optimize the website for international audiences, delivering localized experiences
  
  
  

Requirements

• Proven Leadership in DTC eCommerce: Extensive experience managing and optimizing eCommerce websites for direct-to-consumer brands. Experience with subscription-based models and scaling high-growth businesses is a strong plus
• Expertise in CRO & Experimentation: Demonstrated success in running high-impact testing programs, including A/B and multivariate testing, with measurable improvements in conversion rates, average order value (AOV), and customer lifetime value (CLTV)
• Data-Driven Mindset: Advanced understanding of website analytics, event tracking, and performance reporting. Ability to turn raw data into actionable insights that drive key business decisions
• Technical Proficiency: Deep familiarity with Shopify and its ecosystem (e.g., ReCharge, app integrations), front-end development principles, technical SEO, and eCommerce platform operations
• Strategic Marketing Collaboration: Strong ability to partner with marketing teams to align website performance with broader acquisition and retention goals, driving measurable improvements in traffic conversion
• International Expansion Expertise: Experience designing and implementing semi-localized experiences to optimize international growth, including managing multi-region strategies for performance and usability
• Team-Building & Leadership Skills: Proven ability to hire, mentor, and lead high-performing teams, fostering a culture of innovation and accountability. Experience scaling teams to meet the needs of a growing business
• UX Design & Product Optimization Knowledge: Strong understanding of user experience design principles, customer behavior, and product management, with a focus on crafting seamless and engaging customer journeys
• Exceptional Communication & Execution: Ability to clearly articulate strategies, results, and data insights to stakeholders while effectively managing multiple priorities in a fast-paced environment
  
  
  

Benefits

Why Freebird?

• Impact: Be part of a small, nimble team where your contributions will directly influence the success of the business
• Innovation: Work in an environment where no idea is too crazy, and every experiment has the potential to drive significant results
• Growth: Join us at a pivotal time as we scale our product offerings globally, with countless opportunities for professional development
• Ownership: Lead and shape our CRO strategy with the autonomy and resources necessary to succeed
  
  
  

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best, with the freedom to choose your own location
• Comprehensive Medical Benefits: Your well-being is our priority, with premium medical plans designed to support your health
• Competitive Compensation & Bonuses: Enjoy a competitive salary paired with performance bonuses that reward your contributions to our shared success
• 401(k) with Company Match: Plan for your future with our 401(k) program, which includes a generous company match to help grow your retirement savings
• Unlimited PTO: Take the time you need with our flexible, unlimited paid time off, allowing you to find balance in work and life
• Opportunities for Growth: Elevate your career as part of a dynamic brand that fosters upward mobility
• Join Us on Our Journey: Be an integral part of a fast-growing company, shaping its success and trajectory
  
  

Ready to Apply? If you're a proven CRO leader with a knack for funnel hacking and a passion for driving results, we want to hear from you. Apply now and join us in transforming the eCommerce experience at Freebird.