MARKETING SPECIALIST for Geriatric Psychiatric Intensive Outpatient Program (IOP)

Marketing Specialist Geriatric Psychiatric Intensive Outpatient Program (IOP)

Location: Freedom Magnolia at Beacham Memorial Hospital

Job Summary:  We are seeking a Full Time Marketing Specialist/Manager to develop and implement strategic marketing initiatives for our Geriatric Psychiatric Intensive Outpatient Program (IOP). This role involves increasing awareness, driving referrals, and promoting the benefits of our mental health services for older adults. The ideal candidate will have experience in healthcare marketing, strong community outreach skills, and a deep understanding of behavioral health services for the elderly.

Key Responsibilities:

Marketing & Outreach:

·         Develop and execute marketing plans to increase program awareness and patient referrals.

·         Establish and maintain relationships with referral sources, including hospitals, primary care providers, assisted living facilities, skilled nursing facilities, and community organizations.

·         Coordinate and attend networking events, health fairs, and community outreach programs to promote the IOP.

·         Create educational materials (brochures, newsletters, and social media posts) tailored to geriatric mental health.

Digital & Traditional Marketing:

·         Manage digital marketing efforts, including social media, website content, and online advertising, to reach patients, families, and healthcare professionals.

·         Oversee advertising campaigns to enhance brand recognition in the community.

·         Utilize SEO and data analytics to measure the success of marketing efforts and adjust strategies accordingly.

Referral Development & Physician Engagement:

·         Develop and maintain a database of referring providers and facilities to track engagement and referrals.

·         Conduct outreach to physicians, case managers, and social workers to educate them about the benefits of the geriatric IOP.

·         Schedule and lead presentations, webinars, and meetings with healthcare professionals to increase referrals.

Patient & Family Engagement:

·         Assist in developing patient education materials to support engagement and adherence to treatment plans.

·         Work with clinical teams to provide clear communication about program benefits to families and caregivers.

Qualifications & Skills:

·         2 years of experience in healthcare marketing, behavioral health marketing, or community outreach.

·         Familiarity with geriatric mental health, intensive outpatient programs (IOP), or psychiatric services.

·         Strong relationship-building skills and ability to connect with healthcare professionals and community partners.

·         Excellent written and verbal communication skills.

·         Knowledge of HIPAA and compliance regulations related to healthcare marketing.

·         Experience with digital marketing, social media, and CRM tools is a plus.

Preferred Qualifications:

·         Experience in a psychiatric hospital, mental health practice, or senior care facility.

·         Background in physician liaison work or healthcare business development.

·         Knowledge of Medicare and insurance-related marketing strategies.

Why Join Us?

·         Make a meaningful impact by connecting older adults with vital mental health services.

·         Work in a dynamic, mission-driven healthcare environment.

·         Competitive salary, benefits, and professional growth opportunities.

Beacham Memorial/Freedom Behavioral provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.