What are the responsibilities and job description for the Digital Marketing Manager position at Freedom Motors USA?
About Freedom Motors USA
Freedom Motors USA is a nationwide, family-owned and operated company, headquartered in Battle Creek, MI, and is the leading manufacturer and retailer of wheelchair-accessible vehicles with the widest-ranging product line in the United States. Founded in 1987, we focus on providing customized options for the unique needs of our customers.
The Digital Marketing Manager will expand and enhance our digital marketing presence to drive brand awareness, lead generation, and overall business growth. Creativity and a passion for website design, social media and digital content will be key.
What you'll do:
Freedom Motors USA is a nationwide, family-owned and operated company, headquartered in Battle Creek, MI, and is the leading manufacturer and retailer of wheelchair-accessible vehicles with the widest-ranging product line in the United States. Founded in 1987, we focus on providing customized options for the unique needs of our customers.
The Digital Marketing Manager will expand and enhance our digital marketing presence to drive brand awareness, lead generation, and overall business growth. Creativity and a passion for website design, social media and digital content will be key.
What you'll do:
- Create and execute marketing content strategies leveraging digital marketing, eCommerce & social media channels.
Oversee and manage the website redesign process. - Develop and manage the social media calendar and collaborate with members of the marketing team to produce high-quality, brand-aligned content to drive awareness and increase brand visibility.
- Actively monitor and engage our audience across all social media platforms including Facebook, Instagram, X, TikTok, LinkedIn, and YouTube in a timely and professional manner.
- Analyze data and performance metrics to identify areas of opportunity and make data-driven decisions.
- Provide clear and concise reporting to internal teams including Marketing, Sales and Administration regarding campaign performance.
- Stay up-to-date with the latest digital marketing and social media trends, tools and best practices. Conduct market research on industry trends and competitor activities.
What you’ll need:
- Bachelor’s Degree in Marketing/Digital Marketing, UX/UI, Advertising, Communications, or related field required.
- Proven experience as a digital project manager of at least two web design redesign projects and possess a deep understanding of web and mobile application design and development.
- Proficiency in Figma, HTML, CSS, JavaScript & PHP. HubSpot Certification would be a plus.
- Demonstrated initiative, willingness to take on greater challenges, and have a proactive & results-driven mindset.
- Excellent verbal communication and interpersonal skills and ability to work independently as well as collaboratively in a team-oriented environment.
- Strong computer skills, time-management skills, organizational skills and the ability to analyze & interpret data.
- Ability to maintain a professional and positive attitude at all times.
This job description is meant to provide an overview of the duties and responsibilities of this position. It is not intended to be an all inclusive listing.
