What are the responsibilities and job description for the Director of Sales Marketing position at Freedom Village of Bradenton?
WHO ARE WE?
If you enjoy working with older adults, caring for and talking with them, learning from their stories and seeing them smile, this is the job of a lifetime. At Freedom Village Bradenton, you can jump-start a senior living career or build the one you have. You’ll grow, advance, and gain knowledge in senior services — one of the fastest-growing career fields in the country.
We offer jobs in Bradenton, FL, at all levels and for all types of skills and expertise. You’ll join a team that’s passionate about working with seniors and making them our top priority. We’re committed to delivering the very best resident-centered care and providing high-quality hospitality through our Extraordinary Impressions program. With integrity, a solid work ethic and empathy for older adults, you can create a long, satisfying, and fruitful senior living career at Freedom Village of Bradenton.
ABOUT THE ROLE :
The Director of Sales is responsible for developing and implementing marketing and sales program to insure maximum occupancy and revenue levels are achieved for the Community. This person is a key member of the Community’s management team adhering to Company policy and procedures and upholding the Company’s mission, philosophy and values.
YOU ARE EXCITED ABOUT THIS OPPORTUNITY BECAUSE YOU WILL…
- Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.
- Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries / tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.
- Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to :
- Community Events
- Educational Seminars
- Professional Networking
- Advertising
- Public Relations
- Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week.
- Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. All existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact.
- Follow the ExSell with LCS sales process and utilization of ExSell Connection Sheets.
- Keep abreast of key market competitors’ strengths, weaknesses, and pricing with quarterly competitive analysis / SWOT reports.
- Utilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sources.
- Supports creating a culture where the business decisions made in this position, along with individual employee engagement, drive top-line revenue and occupancy.
- Participate with management team to assure the marketability of the Community including :
- Upkeep and attractiveness
- Resident / family communications
- Utilization of internal events for marketing
- Accountable for in-house marketing and sales training.
QUALIFICATIONS :
WE VALUE OUR EMPLOYEES AND SHOW APPRECIATION THROUGH…
