Marketing Manager

When you work at Freedom Village at Bradenton, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life! Freedom Village at Bradenton is actively looking for a hospitality-minded Marketing Manager to join our growing team!

This position is responsible for planning, developing, and directing marketing strategy at the community. The Marketing Manager will take the lead in the development of strategic marketing plans for the community in fill-up and at full occupancy. This position will provide support to the Sales teams on an ongoing and collaborative basis.

This position reports to the Sales Director of the Community and works closely with the Executive Director and Key Leadership who are instrumental in the overall operation.

The Marketing Manager engages the review of market assessments, provides input on community performance, marketing strategies and makes appropriate recommendations to the community & corporate Teams for community.

Salary is starting at $70,000 depending upon background and experience.

Below are essential duties and responsibilities of the role:

• Provides overall strategic leadership in all marketing efforts at the community-level
• Works with the community team, owner, and advertising agency (as applicable) in establishing community market strategy for lead generation and lead nurturing/advancement – to include but not limited to:
• Direct Mail campaigns
• Event planning
• Print advertising
• Other advertising channels as identified
• Execute events from creation to start to finish. Ensuring all audio visual / computer set up with PowerPoint presentations are working functionally prior to presentation / copies of all presentation materials are made / set up is completed for each event at the community or at outside venue. Including signage set up and take down for events.
• Support Sales Team with all marketing systems, processes to include UPS system, compiling collateral, packets and ensuring supplies and giveaways are stocked.
• Conduct community outreach as needed for the community.
• Provides strategic direction on the development of collateral and online presence for the community in collaboration with Sales Director & Corporate Marketing Strategist, along with Regional Director of Sales & Marketing
• Analyzes data from 3rd party vendors to ensure relationship and channels are maximized, to include but not limited to:
• Reputation.com
• One Day app
• Marchex
• Provides direction and strategy for social media channels to promote the community and optimize these social channels.
• Lead the community in developing a robust and ongoing Public Relations strategy – to include local publications & other local outlets.
• In conjunction with the Sales Director, collaborates, plans and executes all functions related to Resident Referral/Lead Generation/Resident Ambassador programs.
• Provides a review of market opportunity, including competitive analysis and market assessment review and input in collaboration with Corporate Marketing Strategist and Market Research.
• Maintains an awareness regarding the profitability for the community and its overall impact to LCS.
• Participates in community leadership meetings & owner meetings (as applicable) to include presentations to explain the marketing vision, approach, and strategy.
• Conducts audits of the CRM to ensure proper lead attribution.
• Provides audits of community systems to assure the consistent and accurate use of the systems by community staff.
• Focuses on needs of marketing performance, needs and initiatives to help improve efficiencies and standards for community performance.
• Maintains regular and timely communications and meetings with SMD, ED, and other corporate support staff as applicable.
• Answers and directs incoming phone calls and manages the lead distribution system.
• Assist with greeting and serving all visitors to the Sales & Marketing Office.

EXPERIENCES & QUALIFICATIONS:

• Bachelor’s degree in Marketing or a related field
• Experience with computer-based record keeping systems and word processing systems.
• Ability to work independently without direct supervision.
• Self-motivated

KNOWLEDGE & SKILLS:

• Strong verbal and written communication skills
• Must be able to communicate effectively with all levels of field and corporate staff, clients, and vendors.
• Public speaking/presentation skills are required.
• Extensive knowledge of marketing techniques and demonstrated proficiency in sales and marketing skills.
• 10 years of experience in marketing field

TRAVEL REQUIREMENTS & FREQUENCY:

• Must be able to travel 20-35% or more of the time.