What are the responsibilities and job description for the VP Marketing position at FreemanXP?
About Us
Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’ largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.
Summary
The Vice President (VP) Marketing is responsible for developing and executing overall marketing strategy to drive business growth, brand awareness, and customer engagement. The VP Marketing collaborates with senior leadership to align marketing efforts with company goals, analyzes market trends, and ensures that campaigns effectively target and resonate with key audiences. The role requires strong strategic thinking, excellent leadership skills, and a deep understanding of market dynamics.
This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and / or show-site 2-3 days per week. The ideal candidate will be based out of Dallas, TX.
Essential Duties & Responsibilities
- Lead a dynamic and skilled marketing team responsible for crafting brand positioning, go-to-market strategies, product marketing, sales enablement tools, industry relations and events, as well as social media initiatives
- Develop marketing strategy and plans that strengthen existing customer relationships, support revenue goals, and further differentiate Freeman from competitors
- Develop repeatable, scalable sales tools and marketing programs to accelerate time to market while managing competing priorities
- Develop strong relationships with Sales and Executive Leadership to stay aligned on business priorities and revenue pacing; proactively adjust plans and programs to meet changing business demands
- Orchestrate opportunities to increase the company’s external awareness and industry presence through thought leadership, events, programs, and sponsorship
- Proactively identify areas of the business that require additional marketing support and strategically select the most effective resources and tactics to drive impact
- Develop and present the annual plan and strategy
- Translate macro trends and industry nuances into insights and big ideas with actionable marketing plans
- Advance Freeman’s marketing strategies & programs using existing channels and testing new / different formats
- Incubate new ideas and innovate Freeman’s integrated results-driven marketing to inform and inspire the event industry and brand marketers
Education & Experience
Travel Requirements
Travel up to 25%
What We Offer
Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
