VP, LeadCENTER

Job summary:

We are seeking an experienced and strategic executive to oversee the growth, development, day-to-day management, and overall optimization of Integrity’s lead related P&L. The goal for the VP, LeadCENTER will partner with all key stakeholders to grow revenue, EBIDTA and EBIDTA margin of the overall lead business. Key stakeholders include but are not limited to: Presidents of each distribution channel: Life, Health and Wealth, as well as Integrity’s leader of technology product development team, the lead marketing team, and the Chief Procurement Officer. This leader must have a deep understanding and successful track record in lead generation, lead nurturing and lead sales to agents and advisors helping them attract potential clients for Integrity’s client-focused insurance and investment solutions. The ideal candidate will have a deep understanding of the health and life insurance industry, the annuity industry, exceptional leadership skills, and a proven track record in product management. You will be responsible for driving product vision, strategy, execution, and managing the product's P&L to meet business goals and deliver exceptional value to our customers.

Let’s talk job responsibilities:

• P&L Management:

  • Own the product’s P&L, ensuring financial targets are met or exceeded

  • Develop strategy to increase both lead sales and lead distribution

  • Manage budget, analyze financial performance to drive profitability

  • Identify revenue growth opportunities, develop and implement sales plan

• Leadership & Collaboration:

  • Work closely with technology product development team to ensure product delivery enablement tools align with needs of the sales and distribution vision and strategy to meet and exceed the firms’ goals and the needs of the market

  • Conduct market research and competitive analysis to identify opportunities and threats

  • Collaborate with cross-functional teams (sales channel Presidents, marketing, business unit leadership) to ensure successful execution of distribution and sales strategy

• Building and Maintaining Customer Relationships:

  • Engage with agents and agencies who purchase leads to understand their needs, gather feedback, and incorporate insights into product improvements

  • Develop and maintain strong relationships with all distribution partners (primarily Medicare and life agents, agencies, BGAs, FMOs and IMOs) to ensure effective sales and distribution

• Product Knowledge and Market Trends

  • Possess a thorough understanding of how health and life producers utilize leads to sell the insurance products offered to customers

  • Must ensure all activities comply with all relevant regulatory requirements

  • Stay updated with industry trends and emerging technologies relevant to the insurance market

  • Ensure the product complies with all relevant regulations and standards

Your experience and skills:

• Bachelor’s degree in business, Marketing or a related field (MBA preferred).

• 10 years of experience in lead sales, lead nurturing or lead generation within the insurance or financial services industry.

• Proven experience in leading and managing a leads generation or lead sales organization.

• Strong understanding of lead generation and sales processes, particularly in the insurance sector.

• Excellent analytical, strategic thinking, and problem-solving skills.

• Exceptional communication and interpersonal skills, with the ability to work effectively with diverse teams.

• Must demonstrate effective communication skills and deliver presentations to both internal and external stakeholders.

• Demonstrated experience in managing product P&L and achieving financial targets.

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.